--- title: Westco Academy - Training Events (STAGING) description: Our Westco Academy training events are designed to give teams and individuals the best set of tools and insights to deliver the most effective communications campaigns image: https://www.westcocommunications.com/hubfs/Westco%20-%20Courses%20Social%20media%20image-2.png --- [![](https://www.westcocommunications.com/hs-fs/hubfs/76_92_Westco_logo_FC_safe_area_RGB-1.jpg?width=5161&height=2050&name=76_92_Westco_logo_FC_safe_area_RGB-1.jpg)](https://www.westcocommunications.com?hsLang=en-gb) ![westo-academy-bg-v2](https://www.westcocommunications.com/hs-fs/hubfs/westo-academy-bg-v2.jpg?width=1800&height=703&name=westo-academy-bg-v2.jpg) # Training and events Experience real-life outcomes in your public sector work – upskill with Westco to further your career and local communities.   We offer thought leadership experiences, courses and networking events designed to support public sector communicators. Here’s what you can expect when you take part: - develop the core skills you need to excel in the public sector - build on your passion for creating social change - expert insight into the latest trends and competencies in the industry - strategies to improve your company’s strategic communications. [ See what is coming up! ](https://www.westcocommunications.com/academy-staging#upcoming_courses) ### Learn from industry leaders Our training and events are led by experts in the public sector. From Directors in Research to Creative Strategists, Policy Professionals, Special Advisors, Journalists, and Crisis Communications Leaders, our trainers have decades of hands-on industry experience and expertise. ### Course topics you might be interested in Our programme of training and events is continually evolving, so check back regularly to see what’s on offer. Here are some of our most popular topics include: - behaviour change - strategic campaign planning - leadership and stakeholder engagement - digital marketing - social media management and content creation - marketing strategy - project and budget management - crisis communications. We also design bespoke training programmes for organisations and communications teams. [Get in touch](https://share.hsforms.com/1uCCRviGtQESJl6FjF23Jtw15asu?__hstc=85981318.71a3a1d4deb6cf3ff4c55b00e2acd95b.1671803620378.1671803620378.1671803620378.1&__hssc=85981318.1.1671803620379&__hsfp=2911786793) to chat tabout a custom course.    You’re also encouraged to join our campaign community where you will receive access to resources and collaboration opportunities, that help us all keep changing lives for the better through strategic communications. [ Discover Resources ](https://www.westcocommunications.com/campaign-hub?hsLang=en-gb) ### **Take a look at our training events below: ** [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.westcocommunications.com%2Facademy-staging%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.westcocommunications.com%2Facademy-staging%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.westcocommunications.com%2Facademy-staging%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.westcocommunications.com%2Facademy-staging%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.westcocommunications.com%2Facademy-staging%3Futm_medium%3Dsocial%26utm_source%3Demail) Upcoming events Past events [ On-Demand](https://westcoacademy.com/) # Upcoming [![The role of behaviour change in Public Service](https://www.westcocommunications.com/hubfs/Westco%20-%20Courses%20Event%20page%20image%20(1)-1.png "The role of behaviour change in Public Service")](https://www.westcocommunications.com/academy/webinar-the-role-of-behaviour-change-in-public-service-with-rory-sutherland?hsLang=en-gb) ### [The role of behaviour change in Public Service](https://www.westcocommunications.com/academy/webinar-the-role-of-behaviour-change-in-public-service-with-rory-sutherland?hsLang=en-gb) We sat down with acclaimed writer, Rory Sutherland, in April 2021 to discuss how behaviour change influences the public sector.  Watch the recording now FREE [![More info](https://no-cache.hubspot.com/cta/default/1926894/3f89870e-5a6e-461a-99e3-ca6d1abdb2b9.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/3f89870e-5a6e-461a-99e3-ca6d1abdb2b9) --- [![MicrosoftTeams-image](https://www.westcocommunications.com/hubfs/MicrosoftTeams-image.png "MicrosoftTeams-image")](https://www.westcocommunications.com/academy/design-your-next-company-event-26jan?hsLang=en-gb) [Design your next event](https://www.westcocommunications.com/academy/design-your-next-company-event-26jan?hsLang=en-gb) Join Carolene for this 3hr workshop on how to create an event from scratch. Together you will journey through different experience design strategies such as journey mapping, attendee impact curve and the 5 stages on an experience. 26 Jan 2023 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/6eba7fbc-80f1-49ff-b5a2-779cfe562852.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/6eba7fbc-80f1-49ff-b5a2-779cfe562852) --- [![Westco - Courses Event page image (3)](https://www.westcocommunications.com/hubfs/Westco%20-%20Courses%20Event%20page%20image%20(3).png "Westco - Courses Event page image (3)")](https://www.westcocommunications.com/academy/campaign-planning-masterclass-13-17may2023?hsLang=en-gb) ## [Campaign planning masterclass series (OASIS model)](https://www.westcocommunications.com/academy/campaign-planning-masterclass-13-17may2023?hsLang=en-gb) Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.  13 - 17 Feb 2023 10am - 12pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/fc286d59-d8f5-47e0-ba7b-4a9877f17ff2.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/fc286d59-d8f5-47e0-ba7b-4a9877f17ff2) --- [![Creating a Memorable Onboarding Experience for Teams](https://www.westcocommunications.com/hubfs/MicrosoftTeams-image.png "Creating a Memorable Onboarding Experience for Teams")](https://www.westcocommunications.com/academy/creating-a-memorable-onboarding-experience-for-teams-9march?hsLang=en-gb) ## [Creating a Memorable Onboarding Experience for Teams](https://www.westcocommunications.com/academy/creating-a-memorable-onboarding-experience-for-teams-9march?hsLang=en-gb) Join us for a 2 hour look at onboarding in a unique way. We will be drawing inspiration from the worlds of events and entertainment and workshoping together what a great, new onboarding experience could look like for your team.  9 March 2023 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/d841113f-51ac-4e67-9c75-d065607150c1.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/d841113f-51ac-4e67-9c75-d065607150c1) --- [![498_6 - WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo.jpg "498_6 - WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo")](https://www.westcocommunications.com/academy/research-evaluation-and-insight-done-right-16-march?hsLang=en-gb) ## [Research, evaluation and insight done right ](https://www.westcocommunications.com/academy/research-evaluation-and-insight-done-right-16-march?hsLang=en-gb) This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation. 16 March 2023 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/374d6ab5-dc82-460b-a0d9-767c347ebe41.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/374d6ab5-dc82-460b-a0d9-767c347ebe41) --- [![Westco Academy SM_LinkedIn-FB post 2 copy 31](https://www.westcocommunications.com/hubfs/Westco%20Academy%20SM_LinkedIn-FB%20post%202%20copy%2031.png "Westco Academy SM_LinkedIn-FB post 2 copy 31")](https://www.westcocommunications.com/academy/how-to-get-influencer-marketing-right-30march?hsLang=en-gb) ### [How to get influencer marketing right](https://www.westcocommunications.com/academy/how-to-get-influencer-marketing-right-30march?hsLang=en-gb) This course will give you all the information and tools you need to run effective and impactful influencer campaigns in the public sector.   30 March 2023 10am - 1 pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/29182df0-59f3-497a-a75b-781a9b0cd6b7.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/29182df0-59f3-497a-a75b-781a9b0cd6b7) --- [![Digital tactics event_page](https://www.westcocommunications.com/hubfs/Digital%20tactics%20event_page.jpg "Digital tactics event_page")](https://www.westcocommunications.com/academy/digital-tactics-to-drive-behaviour-change-20apr2023?hsLang=en-gb) ## [Digital Tactics to Drive Behaviour Change](https://www.westcocommunications.com/academy/digital-tactics-to-drive-behaviour-change-20apr2023?hsLang=en-gb) Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively. 20 April 2023 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/cab3be67-bea8-4106-a1aa-73e434c57f3f.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/cab3be67-bea8-4106-a1aa-73e434c57f3f) --- [![Communications Strategy and Planning_event page-1](https://www.westcocommunications.com/hubfs/Communications%20Strategy%20and%20Planning_event%20page-1.jpg "Communications Strategy and Planning_event page-1")](https://www.westcocommunications.com/academy/communications-strategy-and-planning-27-apr-2023?hsLang=en-gb) ## [Communications Strategy and Planning](https://www.westcocommunications.com/academy/communications-strategy-and-planning-27-apr-2023?hsLang=en-gb) Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. 27 April 2023 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/5274ee0a-f1e3-427d-9b8e-97ee09709e2c.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/5274ee0a-f1e3-427d-9b8e-97ee09709e2c) --- [![Getting things done in central government_ How policy impacts public service _ Event](https://www.westcocommunications.com/hubfs/Getting%20things%20done%20in%20central%20government_%20How%20policy%20impacts%20public%20service%20_%20Event.jpg "Getting things done in central government_ How policy impacts public service _ Event")](https://www.westcocommunications.com/academy/getting-things-done-in-central-government-how-to-build-relationships-and-influence-11may2023?hsLang=en-gb) ## [Getting things done in central government: How to build relationships and influence](https://www.westcocommunications.com/academy/getting-things-done-in-central-government-how-to-build-relationships-and-influence-11may2023?hsLang=en-gb) Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground. 11 May 2023 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/b2df0192-9b8e-416e-bd56-5a1a04b937f0.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/b2df0192-9b8e-416e-bd56-5a1a04b937f0) --- [![Communications Strategy and Planning_event page-1](https://www.westcocommunications.com/hs-fs/hubfs/Communications%20Strategy%20and%20Planning_event%20page-1.jpg?width=3601&height=1801&name=Communications%20Strategy%20and%20Planning_event%20page-1.jpg "Communications Strategy and Planning_event page-1")](https://www.westcocommunications.com/academy/how-local-government-works-8-june-2023?hsLang=en-gb) ## [How local government works](https://www.westcocommunications.com/academy/how-local-government-works-8-june-2023?hsLang=en-gb) In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities 8 June 2023 9.30am - 12.30pm £65 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/a2236b45-e2da-45b0-b9f5-20fd3d6e5da9.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/a2236b45-e2da-45b0-b9f5-20fd3d6e5da9) --- ![498_6 - WES_Westco_Academy_video_with_smartphone_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_video_with_smartphone_event_page_photo.jpg "498_6 - WES_Westco_Academy_video_with_smartphone_event_page_photo") ## How to create high-quality video with just a Smartphone Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket. 22 & 29 June 2023 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/c1a55913-0eb6-4e9d-95b7-c4c80609a895.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/c1a55913-0eb6-4e9d-95b7-c4c80609a895) --- [![498_6 - WES_Westco_Academy_crisis_comms_ event_page](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_crisis_comms_%20event_page.jpg "498_6 - WES_Westco_Academy_crisis_comms_ event_page")](https://www.westcocommunications.com/academy/crisis-communications-masterclass-series-6-7-july-2023?hsLang=en-gb) ## [Crisis communications masterclass](https://www.westcocommunications.com/academy/crisis-communications-masterclass-series-6-7-july-2023?hsLang=en-gb) Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket. 6 - 7 July 2023 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/3b81a59e-6a90-44ce-a8cb-5b10b337fa5b.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/3b81a59e-6a90-44ce-a8cb-5b10b337fa5b) --- [![Communications Strategy and Planning_event page-1](https://www.westcocommunications.com/hubfs/Communications%20Strategy%20and%20Planning_event%20page-1.jpg "Communications Strategy and Planning_event page-1")](https://www.westcocommunications.com/academy/communications-strategy-and-planning-20-july-2023?hsLang=en-gb) ## [Communications Strategy and Planning](https://www.westcocommunications.com/academy/communications-strategy-and-planning-20-july-2023?hsLang=en-gb) Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. 20 July 2023 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/9df3f4d5-2dfe-4357-a58a-88f966228368.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/9df3f4d5-2dfe-4357-a58a-88f966228368) --- ![Westco - Courses Event page image (3)](https://www.westcocommunications.com/hubfs/Westco%20-%20Courses%20Event%20page%20image%20(3).png "Westco - Courses Event page image (3)") Campaign planning masterclass series (OASIS model) Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.  11 - 15 Sept 2023 10am - 12pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/21720ac6-4413-4210-8e33-a17c6d85c77b.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/21720ac6-4413-4210-8e33-a17c6d85c77b) --- [![498_6 - WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo.jpg "498_6 - WES_Westco_Academy_Research_evaluation_and_insight_event_page_photo")](https://www.westcocommunications.com/academy/research-evaluation-and-insight-done-right-9-november-2023?hsLang=en-gb) ## [Research, evaluation and insight done right ](https://www.westcocommunications.com/academy/research-evaluation-and-insight-done-right-9-november-2023?hsLang=en-gb) This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation. 9 Nov 2023 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/3423d771-1623-4253-9d7b-0c1f27a71fea.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/3423d771-1623-4253-9d7b-0c1f27a71fea) --- ![What makes a great communication strategist and leader_event_page_photo](https://www.westcocommunications.com/hubfs/What%20makes%20a%20great%20communication%20strategist%20and%20leader_event_page_photo.jpg "What makes a great communication strategist and leader_event_page_photo") ## What makes a great communication strategist and leader? This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government. 16 Nov 2023 9.30am - 4.30pm £349 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/e066c0a9-5522-4453-a209-256f674152fd.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/e066c0a9-5522-4453-a209-256f674152fd) --- ![Digital tactics event_page](https://www.westcocommunications.com/hubfs/Digital%20tactics%20event_page.jpg "Digital tactics event_page") ## Digital and social media marketing masterclass Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively. 23 Nov 2023 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/ad47c8f8-d0b6-4a91-936d-9162d76d33cd.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/ad47c8f8-d0b6-4a91-936d-9162d76d33cd) --- --- # Past events [![498_3 - WES_Westco_Academy_Research_and_insight_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Research_and_insight_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Research_and_insight_event_page_photo_000")](https://www.westcocommunications.com/academy/research-evaluation-2022?hsLang=en-gb) ### [Lunch & Learn: Build your email marketing strategy](https://www.westcocommunications.com/academy/westco-lunch-learn-build-your-email-marketing-strategy?hsLang=en-gb) Want to learn how to develop your own email marketing strategy? Lynette will show you how to use it as a campaigning tool where you can target different audiences in different ways while automating content. 5 Jan 2023 12 - 12.45pm FREE [![More info](https://no-cache.hubspot.com/cta/default/1926894/76a4b10c-0b99-4514-bf15-ae77b4b91ad6.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/76a4b10c-0b99-4514-bf15-ae77b4b91ad6) --- [![498_3 - WES_Westco_Academy_Community_Engagement__event_page_photo](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Community_Engagement__event_page_photo.jpg "498_3 - WES_Westco_Academy_Community_Engagement__event_page_photo")](https://www.westcocommunications.com/academy/community-engagement-2022?hsLang=en-gb) ## [**What makes a great **communication strategist and leader? ](https://www.westcocommunications.com/academy/what-makes-a-great-communication-strategist-and-leader-dec-2022?hsLang=en-gb) This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government. 1 Dec 2022 9.30am - 4.30pm £349 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/e26d1e5c-f29b-4169-a106-7ae60ebc704d.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/e26d1e5c-f29b-4169-a106-7ae60ebc704d) --- [![498_6 - WES_Westco_Academy_Campaign_planning_masterclass_event_page-1](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Campaign_planning_masterclass_event_page-1.jpg "498_6 - WES_Westco_Academy_Campaign_planning_masterclass_event_page-1")](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022?hsLang=en-gb) ## [Communications strategy and planning](https://www.westcocommunications.com/academy/communications-strategy-2022-november?hsLang=en-gb) Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. 24 Nov 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/317d85f3-c65e-4d6b-b90e-fa389f1306c5.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/317d85f3-c65e-4d6b-b90e-fa389f1306c5) --- [![498_3 - WES_Westco_Academy_Killer_creative_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Killer_creative_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Killer_creative_event_page_photo_000")](https://www.westcocommunications.com/academy/killer-creative-2022?hsLang=en-gb) ## [**Storytelling essentials**](https://www.westcocommunications.com/academy/storytelling-essentials-2022-november?hsLang=en-gb) This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts. 30 Nov 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/8334bcc4-9055-4d6f-b0e2-03812ce5e541.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/8334bcc4-9055-4d6f-b0e2-03812ce5e541) --- [![498_6 - WES_Westco_Academy_Storytelling_essentials_000_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Storytelling_essentials_000_event_page_photo.jpg "498_6 - WES_Westco_Academy_Storytelling_essentials_000_event_page_photo")](https://www.westcocommunications.com/academy/storytelling-essentials-2022?hsLang=en-gb) ### [Crisis communications masterclass series](https://www.westcocommunications.com/academy/crisiscomms-2022-november?hsLang=en-gb) Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively. 10 - 11 Nov 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/b782d922-7f37-4b31-b6c0-8a269f7c7548.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/b782d922-7f37-4b31-b6c0-8a269f7c7548) --- [![498_6 - WES_Westco_Academy_Digital_marketing_000_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Digital_marketing_000_event_page_photo.jpg "498_6 - WES_Westco_Academy_Digital_marketing_000_event_page_photo")](https://www.westcocommunications.com/academy/digital-social-media-marketing-2022?hsLang=en-gb) ## [Emotional intelligence](https://www.westcocommunications.com/academy/emotional-intelligence-2022?hsLang=en-gb) In this webinar, Wendy Jocum will lead a discussion on the foundational skill of resilience within emotional intelligence and how this has an immediate and positive impact on many areas that are critical to public sector communications now, more than ever. 8 Nov 2022 9 - 10.30am £65 [![More info](https://no-cache.hubspot.com/cta/default/1926894/be65a9e1-4b95-45ce-8474-fe20b65d7cb3.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/be65a9e1-4b95-45ce-8474-fe20b65d7cb3) --- [![498_6 - WES_Westco_Academy_How_Local_Gov_Works_000_event_page_photo](https://www.westcocommunications.com/hs-fs/hubfs/498_6%20-%20WES_Westco_Academy_How_Local_Gov_Works_000_event_page_photo.jpg?width=3601&name=498_6%20-%20WES_Westco_Academy_How_Local_Gov_Works_000_event_page_photo.jpg "498_6 - WES_Westco_Academy_How_Local_Gov_Works_000_event_page_photo")](https://www.westcocommunications.com/academy/how-local-government-works-2022?hsLang=en-gb) ## [**Digital and social media marketing masterclass**](https://www.westcocommunications.com/academy/digital-social-media-marketing-2022-november?hsLang=en-gb) Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively. 3 Nov 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/576161cf-20ba-4a4b-8569-250039706fbf.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/576161cf-20ba-4a4b-8569-250039706fbf) --- [![498_3 - WES_Westco_Academy_People_Management_event_page_photo_001](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_People_Management_event_page_photo_001.jpg "498_3 - WES_Westco_Academy_People_Management_event_page_photo_001")](https://www.westcocommunications.com/academy/virtual-people-management?hsLang=en-gb) ### [How to create high-quality video with just a smartphone](https://www.westcocommunications.com/academy/how-to-create-high-quality-video-with-just-a-smartphone-2022-0?hsLang=en-gb) Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket. 13 and 20 Oct 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/4f616718-1c6b-4004-ac2b-56da384893f2.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/4f616718-1c6b-4004-ac2b-56da384893f2) --- [![498_3 - WES_Westco_Academy_Comms_strategy_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Comms_strategy_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Comms_strategy_event_page_photo_000")](https://www.westcocommunications.com/academy/communications-strategy?hsLang=en-gb) ## Awards Writing 101 for Aspiring Winners Winning awards takes effort. But how do you know it’s worth it? And what tried-and-tested techniques can you use to increase your chances of a spot on the shortlist? 19 Oct 2022 9.30am - 12pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/21df8a97-f7b0-424f-95ec-66a259e6a7f8.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/21df8a97-f7b0-424f-95ec-66a259e6a7f8) --- [![498_3 - WES_Westco_Academy_Digital_marketing_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Digital_marketing_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Digital_marketing_event_page_photo_000")](https://www.westcocommunications.com/academy/digital-social-media-marketing?hsLang=en-gb) ### [Lunch and Learn: Pre-budget engagement](https://us02web.zoom.us/webinar/register/WN_NfFmSWZ8SR2EujCoVQ7cVw) For many councils pre-budget communications and engagement is going to be more important than ever this year given the scale of the financial challenges. We need to take our communities with us on the journey and involve them in tough decisions ahead. 18 Oct 2022 1 - 1.30pm FREE [![More info](https://no-cache.hubspot.com/cta/default/1926894/16c785b3-ecc8-4ce0-8af1-e26fced46d97.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/16c785b3-ecc8-4ce0-8af1-e26fced46d97) --- ![498_6 - WES_Westco_Academy_Storytelling_essentials_000_event_page_photo](https://www.westcocommunications.com/hubfs/498_6%20-%20WES_Westco_Academy_Storytelling_essentials_000_event_page_photo.jpg "498_6 - WES_Westco_Academy_Storytelling_essentials_000_event_page_photo") ## Lunch and Learn- My Nextdoor.com Come and hear about how public services can make the most of the platform and examples of how the platform is being used as an essential part of the council's digital mix. 6 Oct 2022 12 - 12.50pm FREE [![Register](https://no-cache.hubspot.com/cta/default/1926894/db5bfac4-327f-45c6-b7dd-949da76d0b9a.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/db5bfac4-327f-45c6-b7dd-949da76d0b9a) --- [![498_3 - WES_Westco_Academy_Research_and_insight_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Research_and_insight_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Research_and_insight_event_page_photo_000")](https://www.westcocommunications.com/academy/research-evaluation?hsLang=en-gb) ## [Killer creative for behaviour change campaigns](https://www.westcocommunications.com/academy/killer-creative-2022-september?hsLang=en-gb) Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour. 29 Sep 2022 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/306d3e7f-b36a-44a3-bd37-cdb81e951f15.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/306d3e7f-b36a-44a3-bd37-cdb81e951f15) --- [![498_3 - WES_Westco_Academy_Emotional_intelligence_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Emotional_intelligence_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Emotional_intelligence_event_page_photo_000")](https://www.westcocommunications.com/academy?hsLang=en-gb) ## [Research, evaluation and insight done right ](https://www.westcocommunications.com/academy/research-evaluation-2022-september?hsLang=en-gb) This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation. 22 Sep 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/767365a2-2cf6-431c-9561-264ba84b533e.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/767365a2-2cf6-431c-9561-264ba84b533e) --- [![498_3 - WES_Westco_Academy_Killer_creative_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Killer_creative_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Killer_creative_event_page_photo_000")](https://www.westcocommunications.com/academy/killer-creative?hsLang=en-gb) ## [How to build a digital marketing content strategy](https://us02web.zoom.us/webinar/register/WN_c3RcVIuvT-ibJ1_oJOy8KQ?__hstc=172803324.bbb706ebb5a981fb25afc8b98a5bea18.1632730439356.1662361149774.1662374352304.450&__hssc=172803324.1.1662382063525&__hsfp=2267212089&hsCtaTracking=4cac0147-908e-4622-a3fa-09c5eda22e41%7C695f28cb-eb42-4c20-8381-deb5737224c7) Find out all about digital content marketing strategy in our upcoming webinar, where our experts will show you how to create a strategy to meet your marketing goals and reach your audiences via the channels they use. 15 Sep 2022 12 - 12.45pm FREE [![Register now](https://no-cache.hubspot.com/cta/default/1926894/4cac0147-908e-4622-a3fa-09c5eda22e41.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/4cac0147-908e-4622-a3fa-09c5eda22e41) --- ![498_3 - WES_Westco_Academy_Leadership_in_local_gov__event_page_photo](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Leadership_in_local_gov__event_page_photo.jpg "498_3 - WES_Westco_Academy_Leadership_in_local_gov__event_page_photo") ## [**Getting things done in central government: How to build relationships and influence**](https://www.westcocommunications.com/academy/how-central-government-works-2022?hsLang=en-gb) Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground. 15 Sep 2022 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/c85583b2-ff72-4e54-83c4-7d60a324319e.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/c85583b2-ff72-4e54-83c4-7d60a324319e) --- [![498_3 - WES_Westco_Academy_Community_Engagement__event_page_photo](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Community_Engagement__event_page_photo.jpg "498_3 - WES_Westco_Academy_Community_Engagement__event_page_photo")](https://www.westcocommunications.com/academy/community-engagement?hsLang=en-gb) ## [Campaign planning masterclass series (OASIS model)](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022-september?hsLang=en-gb) Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.  5 - 9 Sep 2022 10am - 12pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/e93ea4b7-3b2f-48a9-9e68-d5d7629867c7.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/e93ea4b7-3b2f-48a9-9e68-d5d7629867c7) --- [![498_3 - WES_Westco_Academy_Launch_Campaign_in_5_days__event_page](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Launch_Campaign_in_5_days__event_page.jpg "498_3 - WES_Westco_Academy_Launch_Campaign_in_5_days__event_page")](https://www.westcocommunications.com/academy/five-day-campaign?hsLang=en-gb) ## [**The new Prime Minister and public sector policy**](https://us02web.zoom.us/webinar/register/WN_nULn24OAReeTdK-0dc5FGA?__hstc=172803324.1fd1e3d34604a58230ec11eec342fdf7.1660038250881.1660811682538.1660820834169.7&__hssc=172803324.5.1660820834169&__hsfp=1813978122&hsCtaTracking=ff730f7a-90f2-4745-9cbd-95d29ef9c006%7C748d6b3a-6c52-4bd4-9471-98de6e486e0f) Join us for this lunchtime webinar to discuss the impact on public sector communications as Liz Truss takes over as PM.  7 Sep 2022 1 - 1.30pm FREE [![Register now](https://no-cache.hubspot.com/cta/default/1926894/ff730f7a-90f2-4745-9cbd-95d29ef9c006.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/ff730f7a-90f2-4745-9cbd-95d29ef9c006) --- ![498_3 - WES_Westco_Academy_Consulting_for_success_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Consulting_for_success_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Consulting_for_success_event_page_photo_000") ### [Paid digital advertising](https://www.westcocommunications.com/academy/paid-digital-advertising-2022?hsLang=en-gb) By reaching your target communities on third-party platforms where they spend their time online and are most receptive, you increase awareness and ultimately drive more behaviour change.  28 Jul 2022 10am - 3.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/2b57e455-df4f-4269-afcb-cce0a2db5f6b.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/2b57e455-df4f-4269-afcb-cce0a2db5f6b) --- [![498_3 - WES_Westco_Academy_Prioritising_work_and_managing_time_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Prioritising_work_and_managing_time_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Prioritising_work_and_managing_time_event_page_photo_000")](https://www.westcocommunications.com/academy/time-management?hsLang=en-gb) ### [Prioritising work and managing time like a pro](https://www.westcocommunications.com/academy/time-management-2022?hsLang=en-gb) This virtual workshop series will give you tips and techniques for applying effective time management skills for yourself, whether you are a team member or team leader. 7, 14 and 21 Jul 2022 9.30 - 11am £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/6544c6df-60a3-40ad-937e-a20236af29c1.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/6544c6df-60a3-40ad-937e-a20236af29c1). --- [![498_3 - WES_Westco_Academy_Writing_for_audiences_event_page_photo_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Writing_for_audiences_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Writing_for_audiences_event_page_photo_000")](https://www.westcocommunications.com/academy/writing-for-audiences?hsLang=en-gb) ### [How to use social media influencers](https://us02web.zoom.us/webinar/register/WN_uBs0Eq9kRQK0szcnAZ3X5w) Social media influencers are quickly becoming an essential part of any campaign toolkit. How do you go about it in reality and what are the things to think about? Come and listen and chat with our experts who have successfully deployed social media influencers in various local government campaigns. 14 Jul 2022 12 - 12.45pm FREE [![Register](https://no-cache.hubspot.com/cta/default/1926894/83151cc3-7cf8-4962-a43d-09c64ee13ca1.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/83151cc3-7cf8-4962-a43d-09c64ee13ca1) --- [![498_3 - WES_Westco_Academy_Paid_digital_advertising_ event_page_000](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_Paid_digital_advertising_%20event_page_000.jpg "498_3 - WES_Westco_Academy_Paid_digital_advertising_ event_page_000")](https://www.westcocommunications.com/academy/paid-digital-advertising?hsLang=en-gb) ### [What makes a great communication strategist and leader?](https://www.westcocommunications.com/academy/what-makes-a-great-communication-strategist-and-leader-2022?hsLang=en-gb)  This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government. ## 30 June 2022 9.30am - 4.30pm £324 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/705d8c31-a7c6-4b1f-8e21-2325bb304d91.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/705d8c31-a7c6-4b1f-8e21-2325bb304d91) --- [![498_3 - WES_Westco_Academy_crisis_comms_000_ event_page](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_crisis_comms_000_%20event_page.jpg "498_3 - WES_Westco_Academy_crisis_comms_000_ event_page")](https://www.westcocommunications.com/academy/crisiscomms?hsLang=en-gb) ### [Crisis communications masterclass series](https://www.westcocommunications.com/academy/crisiscomms-2022?hsLang=en-gb) Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively. 16 & 17 Jun 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/8c059bf3-93f9-4a45-b90a-39776c045516.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/8c059bf3-93f9-4a45-b90a-39776c045516) --- [![xxx - WES_Westco_Academy_fostering_event_page](https://www.westcocommunications.com/hubfs/xxx%20-%20WES_Westco_Academy_fostering_event_page.jpg "xxx - WES_Westco_Academy_fostering_event_page")](https://www.westcocommunications.com/academy/fostering-recruitment?hsLang=en-gb) ## [Communications strategy and planning](https://www.westcocommunications.com/academy/communications-strategy-2022?hsLang=en-gb) Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. 9 June 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/23f8858f-450d-450d-ba73-720c5080d49a.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/23f8858f-450d-450d-ba73-720c5080d49a) --- [![498_3 - WES_Westco_Academy_video_with_smartphone_event_page_B](https://www.westcocommunications.com/hubfs/498_3%20-%20WES_Westco_Academy_video_with_smartphone_event_page_B.jpg "498_3 - WES_Westco_Academy_video_with_smartphone_event_page_B")](https://www.westcocommunications.com/academy/video-editing-course?hsCtaTracking=f0f2f198-a0fe-4773-b863-fdb9bf1eced0%7C14b70be7-16f6-4bb7-8a69-47e85c600ea8&hsLang=en-gb) ## [Webinar: What should a modern local government communications team look like?](https://www.westcocommunications.com/academy/webinar-what-should-a-modern-local-government-communications-team-look-like?hsCtaTracking=101ab4cc-3db8-4957-993a-095ef56c043c%7Cb2d61191-3f4f-462b-bec1-e299b552cf70&hsLang=en-gb) Simon Jones and a panel of experts discuss the skills your team needs to be effective. 8 June 2022 12 - 12.45pm FREE [![More info](https://no-cache.hubspot.com/cta/default/1926894/101ab4cc-3db8-4957-993a-095ef56c043c.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/101ab4cc-3db8-4957-993a-095ef56c043c) --- [![WA_Dr_James_Abdey](https://www.westcocommunications.com/hubfs/WA_Dr_James_Abdey.jpg "WA_Dr_James_Abdey")](https://www.westcocommunications.com/academy/data-driven-decision-making?hsLang=en-gb) ## [**How local government works**](https://www.westcocommunications.com/academy/how-local-government-works-2022-0?hsLang=en-gb) In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities 25 May 2022 9.30am - 12.30pm £65 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/3ce67d4a-945b-46e6-998b-dbf102da0e1c.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/3ce67d4a-945b-46e6-998b-dbf102da0e1c) --- [![Screenshot 2021-02-05 at 14.02.49](https://www.westcocommunications.com/hubfs/Screenshot%202021-02-05%20at%2014.02.49.png "Screenshot 2021-02-05 at 14.02.49")](https://www.westcocommunications.com/academy/https/www.westcocommunications.com/academy/digital-social-media-marketing-masterclass?hsLang=en-gb) ### [How to create high-quality video with just a smartphone](https://www.westcocommunications.com/academy/how-to-create-high-quality-video-with-just-a-smartphone-2022?hsLang=en-gb) Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket. 19 and 31 May 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/f4ff4104-b525-41fc-af25-e88a76288617.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/f4ff4104-b525-41fc-af25-e88a76288617) --- [![WA2021-13 Image](https://www.westcocommunications.com/hubfs/WA2021-13%20Image.jpg "WA2021-13 Image")](https://www.westcocommunications.com/academy/tech-for-immersive-learning?hsLang=en-gb) ### [Digital tactics to drive behaviour change](https://www.westcocommunications.com/academy/digital-tactics-to-drive-behaviour-change-2022?hsLang=en-gb) The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel. 12 May 2022 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/6bd5fe60-2ab5-452c-b224-8b61a743f818.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/6bd5fe60-2ab5-452c-b224-8b61a743f818) --- ![408_17 - WES_Academy Assets Phase 4_0012 (1)](https://www.westcocommunications.com/hubfs/408_17%20-%20WES_Academy%20Assets%20Phase%204_0012%20(1).jpg "408_17 - WES_Academy Assets Phase 4_0012 (1)") ## [Research, evaluation and insight done right ](https://www.westcocommunications.com/academy/research-evaluation-2022?hsLang=en-gb) This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation. 28 Apr 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/0c10a97a-a3e8-459b-8519-2305ef7864d5.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/0c10a97a-a3e8-459b-8519-2305ef7864d5) --- ![Screenshot 2021-02-12 at 11.43.44](https://www.westcocommunications.com/hubfs/Screenshot%202021-02-12%20at%2011.43.44.png "Screenshot 2021-02-12 at 11.43.44") ## [Community engagement the Westco way ](https://www.westcocommunications.com/academy/community-engagement-2022?hsLang=en-gb) From sample design to analysis techniques and stakeholder mapping. Join us for this half-day course to harness the power of our best practice model and turbo-charge your approach to community engagement. 7 Apr 2022 9.30am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/bf594aa4-7551-4e52-bc5a-aaf1614f4b3a.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/bf594aa4-7551-4e52-bc5a-aaf1614f4b3a) --- ![408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW3-1](https://www.westcocommunications.com/hubfs/408_5%20-%20WES_Academy%20Assets_Phase%203_Eventbrite_image_AW3-1.jpg "408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW3-1") ## [Campaign planning masterclass series (OASIS)](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022?hsLang=en-gb) Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.  28 Mar - 1 Apr 2022 10am - 12pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/42ef2663-ca57-4cb9-aa45-3c6b13dd0a14.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/42ef2663-ca57-4cb9-aa45-3c6b13dd0a14) --- ![408_17 - WES_Academy Assets Phase 4_Robin Pharoah](https://www.westcocommunications.com/hubfs/408_17%20-%20WES_Academy%20Assets%20Phase%204_Robin%20Pharoah.jpg "408_17 - WES_Academy Assets Phase 4_Robin Pharoah") ## [Killer creative for behaviour change campaigns](https://www.westcocommunications.com/academy/killer-creative-2022?hsLang=en-gb) Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour. 17 Mar 2022 9.30am - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/c27037e5-561b-42b1-a6b8-c128f9a9e907.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/c27037e5-561b-42b1-a6b8-c128f9a9e907) --- ![408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW-2](https://www.westcocommunications.com/hubfs/408_5%20-%20WES_Academy%20Assets_Phase%203_Eventbrite_image_AW-2.jpg "408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW-2") ## [Storytelling essentials](https://www.westcocommunications.com/academy/storytelling-essentials-2022?hsLang=en-gb) This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts. 10 Mar 2022 10am - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/43c0b4e3-1c3d-470b-bed1-47ef13fd8ee6.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/43c0b4e3-1c3d-470b-bed1-47ef13fd8ee6) --- ![408_17 - WES_Academy Assets Phase 4_Rory Sutherland](https://www.westcocommunications.com/hubfs/408_17%20-%20WES_Academy%20Assets%20Phase%204_Rory%20Sutherland.jpg "408_17 - WES_Academy Assets Phase 4_Rory Sutherland") ## [**Digital and social media marketing masterclass**](https://www.westcocommunications.com/academy/digital-social-media-marketing-2022?hsLang=en-gb) Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.  22 Feb 2022 9.30 - 1pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/8da24bc3-5df0-47a3-90d1-7a22589eecbd.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/8da24bc3-5df0-47a3-90d1-7a22589eecbd) --- ![408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW5-2](https://www.westcocommunications.com/hubfs/408_5%20-%20WES_Academy%20Assets_Phase%203_Eventbrite_image_AW5-2.jpg "408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_AW5-2") ## [How local government works](https://www.westcocommunications.com/academy/how-local-government-works-2022?hsLang=en-gb) Learn more about how local government works to better understand what is done and where you sit in the machinery of government. In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities 17 Feb 2022 9.30 - 12.30pm £95 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/dc1425de-a4ce-4777-8e56-54dd39dc39f4.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/dc1425de-a4ce-4777-8e56-54dd39dc39f4) --- ![408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_000](https://www.westcocommunications.com/hubfs/408_5%20-%20WES_Academy%20Assets_Phase%203_Eventbrite_image_000.jpg "408_5 - WES_Academy Assets_Phase 3_Eventbrite_image_000") ## [**People management in a hybrid world**](https://www.westcocommunications.com/academy/virtual-people-management?hsLang=en-gb) Learn about and explore what exemplary people management looks like in a hybrid working environment. This series will explore leadership in turbulent times, provide an introduction to coaching and help you provide actionable feedback to those you lead.  1 - 3 Feb 2022 9.30 - 12.30pm £170 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/48e8068f-72f5-4ec0-972e-1cf0d4abc84b.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/48e8068f-72f5-4ec0-972e-1cf0d4abc84b) --- ![Communications Strategy and Planning_event page-1](https://www.westcocommunications.com/hubfs/Communications%20Strategy%20and%20Planning_event%20page-1.jpg "Communications Strategy and Planning_event page-1") ## [Communications strategy and planning](https://www.westcocommunications.com/academy/communications-strategy?hsLang=en-gb) Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. 24 Nov 2021 9.30am - 1pm £65 + VAT [![More info](https://no-cache.hubspot.com/cta/default/1926894/36e70ba3-177c-4a52-b9d0-2fbcc394580b.png)](https://cta-redirect.hubspot.com/cta/redirect/1926894/36e70ba3-177c-4a52-b9d0-2fbcc394580b) ### What our attendees are saying ## Subscribe to start learning Get updates about new training courses and webinars delivered to your inbox. © 2026 Westco[Privacy policy](https://www.westcocommunications.com/privacy-policy?hsLang=en-gb)[020 7641 5242](tel:+442076415242)[hello@westcocommunications.com](mailto:hello@westcocommunications.com) [![](https://www.westcocommunications.com/hs-fs/hubfs/images/Creative-Moment-Awards-2019-Winner-Badge-land.png?height=29&name=Creative-Moment-Awards-2019-Winner-Badge-land.png)](https://creativemomentawards.co/2019-winners/) ![](https://www.westcocommunications.com/hs-fs/hubfs/Westco%20ISO%20logo-1.png?height=29&name=Westco%20ISO%20logo-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/images/PRmoment-1.png?height=29&name=PRmoment-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/CIM-Awards-logo.png?height=29&name=CIM-Awards-logo.png) [**](https://twitter.com/Westco_Comms?lang=en)[**](https://www.linkedin.com/company/westcocommunications) [[fa icon="chevron-up"]](https://www.westcocommunications.com/academy-staging#) ![](https://www.facebook.com/tr?id=1116549245030298&ev=PageView&noscript=1)