Lunch & Learn: Build your email marketing strategy

Want to learn how to develop your own email marketing strategy? Lynette will show you how to use it as a campaigning tool where you can target different audiences in different ways while automating content.

5 Jan 2023

12 - 12.45pm

FREE

What makes a great communication strategist and leader?

This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

1 Dec 2022

9.30am - 4.30pm

£349 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

24 Nov 2022

9.30am - 1pm

£95 + VAT

Storytelling essentials

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

30 Nov 2022

10am - 1pm

£95 + VAT

Crisis communications masterclass series

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

10 - 11 Nov 2022

10am - 1pm

£95 + VAT

Emotional intelligence

In this webinar, Wendy Jocum will lead a discussion on the foundational skill of resilience within emotional intelligence and how this has an immediate and positive impact on many areas that are critical to public sector communications now, more than ever.

8 Nov 2022

9 - 10.30am

£65

Digital and social media marketing masterclass

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

3 Nov 2022

9.30am - 1pm

£95 + VAT

How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

13 and 20 Oct 2022

10am - 1pm

£95 + VAT

Awards Writing 101 for Aspiring Winners

Winning awards takes effort. But how do you know it’s worth it? And what tried-and-tested techniques can you use to increase your chances of a spot on the shortlist?

19 Oct 2022

9.30am - 12pm

£95 + VAT

Lunch and Learn: Pre-budget engagement

For many councils pre-budget communications and engagement is going to be more important than ever this year given the scale of the financial challenges. We need to take our communities with us on the journey and involve them in tough decisions ahead.

18 Oct 2022

1 - 1.30pm

FREE

Lunch and Learn- My Nextdoor.com

Come and hear about how public services can make the most of the platform and examples of how the platform is being used as an essential part of the council's digital mix.

6 Oct 2022

12 - 12.50pm

FREE

Killer creative for behaviour change campaigns

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

29 Sep 2022

9.30am - 12.30pm

£95 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

22 Sep 2022

9.30am - 1pm

£95 + VAT

How to build a digital marketing content strategy

Find out all about digital content marketing strategy in our upcoming webinar, where our experts will show you how to create a strategy to meet your marketing goals and reach your audiences via the channels they use.

15 Sep 2022

12 - 12.45pm

FREE

Getting things done in central government: How to build relationships and influence

Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground.

15 Sep 2022

9.30am - 12.30pm

£95 + VAT

Campaign planning masterclass series (OASIS model)

Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model. 

5 - 9 Sep 2022

10am - 12pm

£95 + VAT

The new Prime Minister and public sector policy

Join us for this lunchtime webinar to discuss the impact on public sector communications as Liz Truss takes over as PM. 

7 Sep 2022

1 - 1.30pm

FREE

Paid digital advertising

By reaching your target communities on third-party platforms where they spend their time online and are most receptive, you increase awareness and ultimately drive more behaviour change. 

28 Jul 2022

10am - 3.30pm

£95 + VAT

Prioritising work and managing time like a pro

This virtual workshop series will give you tips and techniques for applying effective time management skills for yourself, whether you are a team member or team leader.

7, 14 and 21 Jul 2022

9.30 - 11am

£95 + VAT

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How to use social media influencers

Social media influencers are quickly becoming an essential part of any campaign toolkit. How do you go about it in reality and what are the things to think about? Come and listen and chat with our experts who have successfully deployed social media influencers in various local government campaigns.

14 Jul 2022

12 - 12.45pm

FREE

What makes a great communication strategist and leader? 

This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

30 June 2022

9.30am - 4.30pm

£324 + VAT

Crisis communications masterclass series

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

16 & 17 Jun 2022

10am - 1pm

£95 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

9 June 2022

9.30am - 1pm

£95 + VAT

Webinar: What should a modern local government communications team look like?

Simon Jones and a panel of experts discuss the skills your team needs to be effective.

8 June 2022

12 - 12.45pm

FREE

How local government works

In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities

25 May 2022

9.30am - 12.30pm

£65 + VAT

How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

19 and 31 May 2022

10am - 1pm

£95 + VAT

Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

12 May 2022

9.30am - 12.30pm

£95 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

28 Apr 2022

9.30am - 1pm

£95 + VAT

Community engagement the Westco way 

From sample design to analysis techniques and stakeholder mapping. Join us for this half-day course to harness the power of our best practice model and turbo-charge your approach to community engagement.

7 Apr 2022

9.30am - 1pm

£95 + VAT

17 Mar 2022

9.30am - 12.30pm

£95 + VAT

10 Mar 2022

10am - 1pm

£95 + VAT

22 Feb 2022

9.30 - 1pm

£95 + VAT

How local government works

Learn more about how local government works to better understand what is done and where you sit in the machinery of government. In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities

17 Feb 2022

9.30 - 12.30pm

£95 + VAT

People management in a hybrid world

Learn about and explore what exemplary people management looks like in a hybrid working environment. This series will explore leadership in turbulent times, provide an introduction to coaching and help you provide actionable feedback to those you lead. 

1 - 3 Feb 2022

9.30 - 12.30pm

£170 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

24 Nov 2021

9.30am - 1pm

£65 + VAT