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Communications strategy and planning

with Simon Jones

24 November 2021 
9.30am – 1pm
£65 + VAT

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. We’ll help you harness insight and knowledge to deliver more effective campaigns with key components that gain the support of your Leader and CEO. 

Key learnings:

  • understanding of what makes a good communication strategy
  • how to use the strategy to deliver improvement
  • alignment of your work programme to organisational priorities
  • working more effectively with Members.

Key outcomes:

  • development of strategic thinking and skills
  • getting the best from your team
  • influence within your organisation
  • use of insight/research
  • horizon scanning
  • prioritisation
  • evaluation.

This course is perfect for:

Current Heads of Communication and people who aspire to take on the role.

About the trainer:

Simon Jones has worked at Director level in communications, policy and strategy for 14 years. During that time, he has developed the communications maturity of the organisations that he has served. Simon is now the Executive Director of Communications at Westco and helps councils across the UK improve communication capabilities and skills. He chaired LGcomms between 2016 and 2020.


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