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Communications strategy and planning

with Westco Executive Director of Communications, Simon Jones

Thu 24 November 2022
9.30am – 1pm
£95 + VAT

Communication is a vital tool used in strategies, campaigns, and day-to-day conversing with team members and stakeholders. 

Join us in this content-packed online course with Executive Director at Westco, Simon Jones. Over the course of a morning, he will unpack what makes an effective communication strategy and planning  to ensure that communication priorities are able to meet organisational goals. This course is specifically geared towards helping people to develop communication strategies and plans for specific projects, while the thinking can also be applied to develop organisational-wide communication strategies and plans.

Key outcomes include: 

  • horizon scanning
  • use of insights/research to guide communication strategies
  • setting outcomes and goals
  • using communication to make a positive influence within your organisation
  • project planning and management
  • develop strategic thinking and skills
  • more effective evaluation

This course is perfect for:

Communication managers and aspiring Heads of Communication

About the trainer: 

before entering the public communications sector, Simon worked as an editor and journalist for national newspapers in the UK. Since then, he has worked at Director level in communications, policies and strategy for over 14 years. During that time, for four years, he was the Chair of LGcomms, the professional development body for local government communicators. 

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