Digital tactics event_page

Digital and Social Media Marketing Masterclass  

with Consultancy Founder & Digital Industry Educator, Tiffany St James

 Thu 23 November 2023
9.30am - 1pm
£95 + VAT
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In today's busy online landscape, crafting engaging digital marketing strategies and social media messages in the public sector is more challenging than ever. 

The constant evolution of digital platforms and technology has revolutionised how individuals consume information and interact with local government, councils, education bodies, and public services providers. It's a good challenge to keep up with the various channels and deliver strategic marketing communication campaigns that connect and engage citizens and stakeholders.

Join Tiffany St James to take your digital marketing and social media communications to the next level in this practical online masterclass. Transform your skills, knowledge, confidence, and career by effectively executing more strategic marketing communications that deliver on campaign objectives.

Course Takeaways:  

  1. Be able to identify the most effective steps to optimise digital channels and increase engagement
  2. Understand how to confidently and successfully plan your future digital marketing strategy
  3. Confidently review best practice implementation examples, including channel management and content planning
  4. Have the know-how to measure and evaluate your marketing endeavours against objectives.

This course is for:

Public sector digital communications personnel, as well as those working in media relations and campaign who want to master social media marketing across different platforms.

About the trainer: 

Tiffany St James is one of the UK’s leading digital strategists and Westco's Associate Director of Digital. She’s trained more than 10,000 people in digital skills in the last five years and helps businesses navigate digital transformation and corporate digital strategy. She’s the former Head of Social Media for the UK Government and was recently awarded “Most Influential Woman in Digital Strategy Consulting 2020”. Regularly listed as one of the Top 100 Influencers in UK Digital Marketing, there’s no one better qualified to consult on the strategic use of digital and social media.

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