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Digital tactics to drive behaviour change
with Consultancy Founder & Digital Industry Educator, Tiffany St James

Thu 12 May 2022
9.30am – 12:30pm
£95 + VAT

As a public sector communication and media professionals, this is an opportunity to stay connected and develop effective digital and social media campaigns.

This morning masterclass has been designed to help public sector communicators plan and implement the right digital marketing tactics to drive awareness, create buy-in, action and advocacy at the right stage of engagement in the campaign.

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.


After completing the course, you will be able to:

  • Understand and apply a behaviour change model for all your campaigns.
  • Understand the digital and social media tactics that best help drive your audiences from awareness to buy-in to action and advocacy.
  • Plan your campaigns and media activity using the right digital and social
    media marketing tactics at each stage of your campaigns.
  • Understand and apply what measures matter for each digital tactic.
  • Test and practice your understanding so you can apply this at your desk the same day.


This course is only available via Westco Academy at this price to public sector professionals. If you are from the private sector, please contact Tiffany St James at Transmute to make a booking direct.


About the trainer

Tiffany St James

This course will be led by Tiffany St James, Westco's digital and social media strategist and Associate Director of Digital. She has trained over 10,000 people in digital skills in the last 5 years and has run her own consultancies for 18 years, awarding her Most Influential Woman in Digital Strategy Consulting 2020.

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