Screenshot 2021-02-05 at 14.02.49
with Tiffany St. James

Thu, 16 September 2021
10:00 – 15:30 BST
£95 + VAT

For more info email our team

Public Sector Digital Advertising Landscape, Digital Advertising Channels and Platforms, Applications and SWOT analysis, Value for Money.

 

About this event

Public Sector is using digital advertising more and more and this trend is likely to continue. Public Sector need to know the Landscape applications and the future and this course can help public sector communicators to understand this, apportion their budget appropriately and reaching significant proportion of any target audiences more cost effectively and more...

 

Key learnings:

  • Understand the variety of paid digital advertising available to them
  • Understand the characteristics and strengths to each of the channels
  • Incorporate paid digital advertising as part of their marketing mix
  • Have experience of interrogating briefs and choosing channels
  • Build digital advertising media plans and articulate rationale and choices to deliver
  • objectives

Key outcomes:

  • Understand the variety of paid digital advertising available to them
  • Understand the characteristics and strengths to each of the channels
  • Incorporate paid digital advertising as part of their marketing mix
  • Have experience of interrogating briefs and choosing channels
  • Build digital advertising media plans and articulate rationale and choices to deliver

This course is perfect for:

Public Sector Communication and Marketing Teams

 

About the trainer…

Tiffany St James is Westco's digital and social media strategist and Associate Director of Digital. She has trained over 10,000 people in digital skills in the last five years, has been running consultancies for 18 years and is the Former Head of Social Media, UK Government and Head of Profession for digital engagement. Most recently she was awarded Most Influential Woman in Digital Strategy Consulting 2020.

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