This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and Rishi Moulton to master developing audience personas, insight, analytics, and evaluation.
Do you find that:
We can help you:
better understand the audience(s) your campaign is targeting and how best to reach them
use evidence to inform and focus on the planning of your campaign and activity
monitor the success of your campaign throughout, but also ensuring your campaign can implement mitigations if needed
demonstrate the key successes and impacts of your campaign and how well it met its objectives
use your evaluation learning from your campaign to inform your future work and activity
identify, target and reach the right audience(s) for your campaign
better use evidence to underpin your strategic campaign planning
monitor the success of your campaign while also ensuring your campaign can be reactive and implement changes where needed
showcase the key successes and impacts of your campaign against the objectives
use key learnings to inform future campaign strategies
Who should attend?
This is a practical course for anyone working in communications in the public sector including media, campaigns and community engagement.
About the trainer
Jen is an experienced Research Director having worked across research, engagement and data analysis methodologies in the public and charity sectors for the last 15 years. She has particular expertise in the local government research arena, and has worked on campaigns on areas such as reputation, leisure and sports, housing, infrastructure and public realm, environmental and social services.
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