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Lunch and Learn:

Build your email marketing strategy

With Westco's Digital Communications Manager, Lynette Dixon

Thu 5 January 2023
12 - 12.45pm

Email marketing, when used well, has a conversion rate three times higher than social media.

Let us show you how to develop your own email marketing strategy by moving away from using it only as a broadcast tool.

Instead, we will show you how to use it as a campaigning tool where you can target different audiences in different ways while automating content.

Learn how to:

  • Build your subscriber lists
  • Create engaging templates
  • A/B test content
  • Personalise emails
  • Automate content
  • Optimise

Kick off the New Year with a not-to-be missed free Westco Lunch and Learn, hosted by Westco's Digital Communications Manager, Lynette Dixon.


Other upcoming events – for our full Westco Academy programme click here 

Learn how to use the OASIS model to plan effective campaign, £95, 13-17th February, 10-12 noon, £95
Full details here 
This 5-day masterclass will guide you through the 'OASIS-Model' best practice method to implement into your campaign delivery. We have taken our experience working with the public sector to understand how we can apply and share knowledge about the OASIS model and lead-outcome-driven campaigns.

The OASIS model, if applied strategically, can positively affect every component of your campaign and increase feedback, outcomes, and the behaviour of your audience beyond the campaign cycle. 


Westco is here to help: 

  • Running Foster Care, Adult Social Care Recruitment or Cost of Living Campaigns? Free strategy, toolkits and assets are available through our Campaign Hub.
  • Looking for interims? Westco is the only agency in the UK that solely places brilliant people in public sector communication roles through our Westco Works service.
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