--- title: Westco Lunch & Learn - Build your email marketing strategy description: Email marketing, when used well, has a conversion rate three times higher than social media. Let us show you how to develop your own email marketing strategy by moving away from using it only as a broadcast tool. image: https://www.westcocommunications.com/hubfs/Westco%20-%20Courses%20Event%20page%20image-2.png --- [![](https://www.westcocommunications.com/hs-fs/hubfs/76_92_Westco_logo_FC_safe_area_RGB-1.jpg?width=5161&height=2050&name=76_92_Westco_logo_FC_safe_area_RGB-1.jpg)](https://www.westcocommunications.com?hsLang=en-gb) ![Westco - Courses Event page image-1](https://www.westcocommunications.com/hs-fs/hubfs/Westco%20-%20Courses%20Event%20page%20image-1.png?width=3600&height=1800&name=Westco%20-%20Courses%20Event%20page%20image-1.png "Westco - Courses Event page image-1") ### Lunch and Learn: ### Build your email marketing strategy With Westco's Digital Communications Manager, Lynette Dixon --- Thu 5 January 2023 12 - 12.45pm FREE Some additional information in one line Some additional information in one line Some additional information in one line ## Email marketing, when used well, has a conversion rate three times higher than social media. Let us show you how to develop your own email marketing strategy by moving away from using it only as a broadcast tool. Instead, we will show you how to use it as a campaigning tool where you can target different audiences in different ways while automating content. ### Learn how to: - Build your subscriber lists - Create engaging templates - A/B test content - Personalise emails - Automate content - Optimise Kick off the New Year with a not-to-be missed free Westco Lunch and Learn, hosted by Westco's Digital Communications Manager, Lynette Dixon.   ### Other upcoming events – for our full Westco Academy programme [click here ](https://www.westcocommunications.com/academy?hsLang=en-gb) Learn how to use the OASIS model to plan effective campaign, £95, 13-17th February, 10-12 noon, £95 [Full details here ](https://www.westcocommunications.com/academy/campaign-planning-masterclass-13-17-feb2023?hsLang=en-gb) This 5-day masterclass will guide you through the 'OASIS-Model' best practice method to implement into your campaign delivery. We have taken our experience working with the public sector to understand how we can apply and share knowledge about the OASIS model and lead-outcome-driven campaigns. The OASIS model, if applied strategically, can positively affect every component of your campaign and increase feedback, outcomes, and the behaviour of your audience beyond the campaign cycle.    ### Westco is here to help:  - Running Foster Care, Adult Social Care Recruitment or Cost of Living Campaigns? Free strategy, toolkits and assets are available through our [Campaign Hub](https://www.westcocommunications.com/campaign-hub?hsLang=en-gb). - Looking for interims? Westco is the only agency in the UK that solely places brilliant people in public sector communication roles through our[ Westco Works](https://www.westcocommunications.com/works?hsLang=en-gb) service. ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ## Something powerful ### Tell the reader more The headline and subheader tell us what you're [offering](https://www.westcocommunications.com/academy/westco-lunch-learn-build-your-email-marketing-strategy#) and the form header closes the deal. Over here you can explain why your offer is so great that it's worth filling out a form for. Remember: - Bullets are great - For spelling out [benefits](https://www.westcocommunications.com/academy/westco-lunch-learn-build-your-email-marketing-strategy#) and - Turning visitors into leads. Some additional information in one line If you would like to get in touch, use our nifty form below. Get in Touch × ### Contact Us © 2026 Westco[Privacy policy](https://www.westcocommunications.com/privacy-policy?hsLang=en-gb)[020 7641 5242](tel:+442076415242)[hello@westcocommunications.com](mailto:hello@westcocommunications.com) [![](https://www.westcocommunications.com/hs-fs/hubfs/images/Creative-Moment-Awards-2019-Winner-Badge-land.png?height=29&name=Creative-Moment-Awards-2019-Winner-Badge-land.png)](https://creativemomentawards.co/2019-winners/) ![](https://www.westcocommunications.com/hs-fs/hubfs/Westco%20ISO%20logo-1.png?height=29&name=Westco%20ISO%20logo-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/images/PRmoment-1.png?height=29&name=PRmoment-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/CIM-Awards-logo.png?height=29&name=CIM-Awards-logo.png) [**](https://twitter.com/Westco_Comms?lang=en)[**](https://www.linkedin.com/company/westcocommunications) [[fa icon="chevron-up"]](https://www.westcocommunications.com/academy/westco-lunch-learn-build-your-email-marketing-strategy#) ![](https://www.facebook.com/tr?id=1116549245030298&ev=PageView&noscript=1)