Lead the Change: A Must-Attend Session for Public Sector Leaders Driving Sustainability

Public sector professionals are at the forefront of the journey to Net Zero, shaping policies and creating environments that influence millions of lives. But to achieve this ambitious goal, policy shifts alone aren't enough—we need widespread behavioural change across all levels of society.

Join us for this essential session with the Behavioural Insights Team (BIT), where we'll explore how campaigns and marketing initiatives can drive the behaviour changes necessary to meet Net Zero targets. Senior Advisor Ed Whincup and Advisor Freddy Parker from BIT's Energy, Environment & Sustainability team will share cutting-edge insights and practical strategies for making sustainable actions Easy, Attractive, Social, and Timely (EAST)—principles proven to influence public behaviour at scale.

Why You Can't Miss This Event: 

Be at the forefront of the sustainability movement 

As a public sector professional, you play a pivotal role in shaping environments that make sustainable behaviour the default choice for communities. This session will give you the tools to align public sector strategies with the behavioural science driving real change.

Gain practical, evidence-based solutions 

You'll learn how to design public environments that make sustainable actions accessible and appealing, drawing on real-world success stories in energy use, transport, and sustainable diets.

Collaborate for impact 

Discover how central and local governments can work together with industries to create a unified approach to sustainability, accelerating the transition to Net Zero.

Key Takeaways: 

• Designing public environments to make sustainable actions easier and more attractive.
• Aligning public and private sector strategies to foster widespread acceptance of sustainability policies.
• Real-world success stories in energy efficiency, sustainable transport, and eco-friendly diets that demonstrate the power of behavioural science.
  
  

About the trainers:

• Ed Whincup is a Senior Advisor in BIT's Energy, Environment & Sustainability team. He leads on projects across a range of policy areas including transport, energy use, energy efficiency, sustainable diets, and public acceptability relating to Net Zero policy. Prior to BIT, Ed worked as an Account Manager at IBM, overseeing a portfolio of clients across Australia and New Zealand. Ed holds a MSc in Business & Organisational Psychology from UCL and a Bachelor of Psychology (with Honours) from Macquarie University.
  
  
• Freddy Parker is an Advisor in BIT's Energy, Environment & Sustainability team, where he supports research projects focused on applying behavioural science to sustainability policy areas. Prior to that, Freddy worked at a technology innovation consultancy specialising in applying behavioural science to technological, medical and environmental challenges, including the design of recycling systems, water and energy consumption, the communication of eco-credentials and medication adherence. Freddy holds a BSc Psychology degree from the University of Bath.
  
  

Don't miss this opportunity to equip yourself with the knowledge and tools to drive meaningful change. The path to Net Zero starts with behaviour, and as a public sector leader, you have the power to make sustainable action the norm.