All about influencer marketing

The latest information and strategies for running effective and impactful public sector campaigns.

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With this guide you will be able to:


Brief, source and book influencers

Design a strategy that works

Evaluate the campaign


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“Thanks to Westco our influencer marketing campaign was a great success. We received not only great reach and engagement but also positive sentiment towards the campaign and user-generated content from our residents. Westco also helped us evaluate our campaign effectively with a campaign tracking survey to chart attitudes and behaviour.”

 - Lynette Dixon, Senior Digital Communications Manager, Richmond Council