Hidden Network
Westminster has the highest number of rough sleepers than anywhere in the country, and the figure is rising each year. The council spends more than £6m per annum on homelessness and support services for homeless people. It works closely with many of the charities in the area, to ensure that there is a co-ordinated solution to maximise the effectiveness of the resources available.
Westminster Council asked Westco Creative to work together on a campaign that would not only raise money through public donations, but also change the way people felt about the rough sleeping problem in the city.
