Hidden Network

Westminster Council asked Westco Creative to work together on a campaign that would not only raise money through public donations, but also change the way people felt about the rough sleeping problem in the city.
Westminster has the highest number of rough sleepers than anywhere in the country, and the figure is rising each year. The council spends more than £6m per annum on homelessness and support services for homeless people. It works closely with many of the charities in the area, to ensure that there is a co-ordinated solution to maximise the effectiveness of the resources available.

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