We are bringing together councils across the UK to share expertise and resources with the ultimate goal of increasing the number of foster carers and reducing the cost of placements through optimised marketing and recruitment delivery. We have developed a range of free and paid-for services to help councils to achieve this, including:
We have developed a recruitment marketing strategy that you are free to download and use. The strategy uses our behaviour change model with different marketing techniques at every stage of the customer journey to build awareness, convert awareness into active consideration and then drive action.
The strategy includes digital marketing assets that are free to use on your own channels. If you use us for paid digital media buying, you will also be able to use them free of charge on paid media as part of that service. Email us to book in a conversation about using the strategy and digital asset.
The 'gold standard' online contact form for fostering enquiries. Can be adapted, branded and customised for any fostering service.
Using best practice, we have created a generic microsite that councils can use as their landing page which can be adapted with local content and brand identity.
Take a look at the generic landing site and book in a conversation with John Cooper on how you can use or adapt it
Look at the latest live campaign evaluation data from Hub members with active campaigns.
We can review every stage of your customer journey, comparing it with best practice with benchmarking from other councils. Email John Cooper for more details, including price.
Hub members have delivered more than 20 bespoke campaigns. Take advantage of all the data and insight at our disposal about what works and doesn’t work when it comes to targeting audiences online. Book in a conversation with John-Paul Danon from the Council Advertising Network.
Next Events - Webinar
Tuesday 22nd March 2022
14:00 – 15:00 BST
This latest fostering recruitment hub webinar focuses on community engagement events, and how to make the most of them with limited resources. Rachel Brown from Coventry City Council will share her experience of what works well, in order to generate maximum interest from specific groups.
Anyone working at a council or council-owned organisation that is involved in foster carer recruitment.