In today's busy online landscape, crafting engaging digital marketing strategies and social media messages in the public sector is more challenging than ever.

The constant evolution of digital platforms and technology has revolutionised how individuals consume information and interact with local government, councils, education bodies, and public services providers. It's a good challenge to keep up with the various channels and deliver strategic marketing communication campaigns that connect and engage citizens and stakeholders. 

Join Tiffany St James to take your digital marketing and social media communications to the next level in this practical online masterclass. Transform your skills, knowledge, confidence, and career by effectively executing more strategic marketing communications that deliver on campaign objectives. 

This course is for you if you:  

• wonder which digital channels are right for your campaigns 

• need a process for writing digital marketing and social media strategies that work

• want to master social media marketing across different platforms

• need practical skills to make your digital marketing activities more effective

• want to enhance your marketing and communication campaigns.

Here is what you can expect in this half-day course:  

• explore the ecosystem of digital and social media marketing, specific to the public sector
• identify the most effective steps to optimise digital channels and increase engagement
• understand how to confidently and successfully plan your future digital marketing strategy
• review best practice implementation examples, including channel management and content planning
• plan hoe to measure and evaluate your marketing endeavours against objectives. 
  
  

Who should attend?

About the trainer: 

Tiffany St James is one of the UK’s leading digital strategists and Westco Digital Strategy and Training Business Partner. She’s trained more than 10,000 people in digital skills in the last five years and helps businesses navigate digital transformation, digital strategy and psychology of change.. She’s the former Head of Social Media for the UK Government and has been awarded “One of 25 Women to shape the British Digital Industry in the last 25 years” As a former London Local Authority Chief Digital Officer and Director of Residents’ Experience there’s no one better qualified to consult on the strategic use of digital and social media.