Winning awards takes effort. But how do you know it’s worth it? And what tried-and-tested techniques can you use to increase your chances of a spot on the shortlist? 

Louise Turner has the answers to these questions. Along with a small team of experts in PR, communications, and writing, she has been assisting companies with their awards entries for over five years at Awards Writers. They focus on creating bespoke entries and blending them with their knowledge of judging criteria and supporting information. In this unique communications course, Louise will unpack the secrets to their winning formula, incorporating awards criteria as part of the strategy. 

In this online training course, you will learn:  

• how to identify applicable awards for projects and find key experts when applying
• how to decide which awards your business should be considering and the processes involved
• how to spot winning plots and back them with credible metrics
• the ten secret marks the judges don’t tell you about.

You will leave the online training course: 

• convinced of the benefits of awards and how to make the most of being shortlisted 
• more confident in how to spot a potentially award-winning project 
• better able to advise colleagues about the processes of entering awards and which awards are worth considering 
• with improved confidence in writing awards, including having a framework to apply 
• knowing the critical role of story-telling in convincing the judges to shortlist an award.

About the trainer: 

Louise Turner is a communications professional with more than two decades of experience working with significant, best-of-British brands. She is the author of Glory: The magic formula for winning more business awards and has been running a specialist awards-writing consultancy Awards Writers for the last ten years.   

Working with a small, hand-picked team of fellow experts, Awards Writers has secured trophies for individuals and businesses of all sizes across all sectors. A staggering success rate of 80% of entries shortlisted and around half going on to win keeps clients coming back year after year, some of which include the NHS, councils, and uSwitch.