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Understanding Citizens: The Case for Qualitative Research in UK Local Authorities

As discussions around devolution intensify, UK local authorities face ... Read more

Unlocking Behaviour Change: A Webinar with Rory Sutherland

On 19th February 2025, Ian Farrow, Managing Director of Westco Communi... Read more

Engaging Communities in Council Budget Setting

In a recent Lunch and Learn session hosted by LG Comms and Westco, com... Read more

Why we must not lose the 'local' in local government

The Government’s new White Paper sets out a transformative vision for ... Read more

UK News Consumption Trends and Implications for Public Sector PR

Here are some key trends in news consumption in the UK population and ... Read more

Developing a Communications Model to Build Trust, Engagement, and Reach

Westco has delivered more than 40 communication reviews across the pub... Read more

Engaging Young People in the News Landscape: How Local Authorities Can Adapt

The news landscape is rapidly shifting, with younger audiences increas... Read more

Why Interim Placements Are Vital in UK Public Sector Communications

In light of the UK Chancellor’s recent budget, councils and other publ... Read more

Police & Crime Commissioner Budget Consultation: A Case Study

An Office of the Police & Crime Commissioner (OPCC) faced a signif... Read more

Local Area SEND Strategy Consultation: A Case Study

Westco conducted a comprehensive SEND Strategy Consultation undertaken... Read more

Creating Clarity with Residents’ Survey: A Case Study

Westco successfully delivered a comprehensive residents survey and foc... Read more

Finding the Right Balance in Communication Team Structures

In today’s dynamic comms landscape, organisations are constantly seeki... Read more

What is the perfect structure for communications?

This is the latest in a regular series of blogs on Lessons from Commun... Read more

Life as a Media Manager for a Combined Authority

Media Specialist Chloe Payne has worked in three Combined Authorities ... Read more

How to be Crisis-Ready

In this world of chaos, if you have a crisis communication plan, surel... Read more

What Stops Your Communications Team From Being More Effective?

What stops your communications team from being more effective? It's a ... Read more

Campaign Spotlight: Meeting the Retrofit Skills Challenge

As campaign challenges go, this was a tough one. How do we go about ta... Read more

Working With BBC’s Panorama to Expose Council Financial Challenges Pays Off

Havering Council in East London is experiencing significant financial ... Read more

10 Tips for Public Service From Behaviour Change Expert, Rory Sutherland

Within the public sector, we’re often guilty of being too wedded to sy... Read more

Setting a Direction for the Course Ahead

This is the second in a regular series of blogs on Lessons from Commun... Read more

The Importance of Communications Leadership

The role strategic communications should play in an organisation is li... Read more

Quick Win AI Pilot Projects

According to the Marketing AI Institute, 80% of what marketers (and kn... Read more

Unpacking AI’s Impact on Public Sector Marketing and Communications

One undeniable truth emerges as we stand on the cusp of major change: ... Read more

Comms Lessons From the UK’s Biggest Evacuation Since World War II

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