Let us turn your policy objectives into influential national and regional conversations that people want to be part of.
Westco has teamed up with our partner, Broadcast Revolution, to combine our 20-year history of delivering evidence-led strategic communications with their unbeatable record of delivering high-engagement national and regional TV, radio, online and newspaper coverage
Making sure that you start with clear strategic aims and outcomes which can feed through to every stage of the campaigns.
Creation of detailed delivery plan including; audience analysis, channel plan, stakeholder engagement, social media content calendar and media engagement.
Turning policy objectives into a clear, compelling and authentic narrative that people want to engage with. This will include key message development, evidence-points and FAQs.
Support to help public bodies prepare for and respond to an emergency, including a 24-hour responsive media service.
Developing a wide range of content assets for different channels and audiences, including film, podcasts, imagery and blogs/positioning pieces.
Using our relationships with broadcast, newspaper and online journalists to create national stories and conversations around your policy goals We’ll prepare you for that all important interview and horizon scan risks and opportunities.
Mapping and researching key influencers, using that intelligence to ensure that we are able to engage them in the most effective way.
Providing in-depth analysis of reach, engagement and sentiment across digital and print. As well as IMPACT the first broadcast evaluation tool facilitating learning and growth for broadcast campaigns.
For 20-years we have been providing public sector leaders with evidence-led strategic advice to help build reputation, influence and change. We’ve delivered communication responses to some of the country’s biggest issues (Grenfell Recovery, Dale Farm eviction), and developed national campaigns on some the UK’s biggest social challenges (reducing vaccine hesitancy amongst younger people). During that time, we have provided board-level advice to more than 50 local authorities, Combined Authorities, fire services, housing associations and NHS trusts.
Broadcast Revolution is a multi award winning broadcast consultancy delivering authentic and insightful broadcast strategy and coverage that makes an impact on TV, Radio & Online. We create campaigns that broadcasters want to use and audiences want to see and hear. From working with dating app Bumble to make cyberflashing illegal in England & Wales to highlighting the need for better education of Black History with Nelson Mandela’s granddaughter and Snap.