Introduction to Commercial Marketing

This course will provide you with the springboard you need to start to give strategic advice, create a marketing plan, turn data into audience insight, and apply nudge theory that will supercharge your creative work.

5 June 2025

£125 + VAT

Lunch & Learn: Digital Disinformation: Reclaiming Our Information Environment

Join us for an interactive lunch and learn session for this essential discussion on one of the biggest emerging challenges in public communications.

28 May 2025

FREE

Prompting Masterclass for AI in Public Sector Comms

Unlock AI’s potential in public sector communications with prompt mastery. Enhance your strategies with precise, ethical, and effective AI-generated content.

22 May 2025

£175 + VAT

Crisis Communications Masterclass

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

15 May 2025

£125 + VAT

MAD//Masters with Rory Sutherland

Are you ready to transform the way you approach public sector comms and strategy? You’ll learn commercial advertising techniques in a creative and fun environment with one of the leading minds in marketing.

28 April 2025 

£400 + VAT

Lunch & Learn: Making Sense of Devolution - What Does It Mean for Local Government

Westco and LGcomms event

Join us for an interactive lunch and learn session on where we’ll unpack the Government’s Devolution agenda and what it means for communications, consultation, and engagement in local government. 

11 April 2025

FREE

Planning Good Community Engagement - An Introduction

What does good community engagement look like for public sector organisations today and how can you make sure that engagement is more than just a tick box exercise?

10 April 2025

£125 + VAT

Introduction to Free and Low-Cost AI Tools

Explore powerful AI tools that elevate your communications without breaking the bank. Learn which tools suit your needs, from text generation to video creation, in this hands-on session.

27 March 2025

£175 + VAT

Lunch & Learn: Webinar with Rory Sutherland

Join us for a one-hour live webinar with Rory Sutherland, Vice Chairman of Ogilvy as he shares his expertise in marketing and behavioural science to explore how small changes can create big societal impacts.

19 February 2025

FREE

How to get Influencer Marketing right

This course will give you all the information and tools you need to run effective and impactful influencer campaigns in the public sector.

13 February 2025

£125 + VAT

Campaign Planning Masterclass Series (OASIS Model)

Join our 3-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.

27, 29 & 31 January 2025

£125 + VAT

Law of Consultation for Public Service Professionals

In-person course in London

From the Five Strands of Consultation Law to real-life case studies, we equip teams with the insights and strategies needed to consult confidently and lead impactful dialogues.

30 January 2025

£195 + VAT

Lunch & Learn: How to Create Award-Winning Email Marketing Campaigns 

Join us for an exciting lunch and learn session where Lynette Dixon will share her expertise on creating award-winning email marketing campaigns using automation, segmentation, and personalisation.

16 January 2025

9.30am - 12.30pm

FREE

LGcomms / Westco Lunch & Learn: Engaging Your Community on Budget Challenges

As councils face unprecedented financial challenges, looking at new ways to cut through on budget communications and engagement is more important than ever. Join us to hear from three councils that have taken innovative approaches to budget engagement.

12 December 2024

12:00 – 12:50pm

FREE

Lunch & Learn: Unlock the Power of Behavioural Science for a Sustainable Future

Join us for an engaging and informative session with the Behavioural Insights Team, where we'll explore the vital role of a whole system approach in driving the necessary behaviour change for achieving Net Zero.

28 November 2024

13.30 - 14.30pm

FREE

What makes a great communication strategist and leader?

In-person course in London

This course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

14 November 2024

9.30am - 4.30pm

£349 + VAT

Law of Consultation for Public Service Professionals 

In-person course in London

From the Five Strands of Consultation Law to real-life case studies, we equip teams with the insights and strategies needed to consult confidently and lead impactful dialogues.

30 October 2024

10am - 1pm

£195 + VAT

How to write a great communications strategy

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

17 October 2024

9.30am - 1pm

£95 + VAT

How to create high-quality video with just a Smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

9 & 16 October 2024

10am - 1pm

£95 + VAT

Lunch & Learn: Structure and Skills

Join us online for a lively lunchtime discussion led by Simon Jones, the former chair of LGcomms and current Executive Director of Communications at Westco. If you want to see how your team measures up, don’t miss out!

3 October 2024

12:00 - 12:45pm

FREE

Digital and social media marketing masterclass

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

26 September 2024

9.30am - 1pm

£95 + VAT

Campaign planning masterclass series (OASIS model) 

Join our 3-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.

15, 17 & 19 July 2024

10:00 am - 12:30 pm

£95 + VAT

Crisis communications masterclass

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

20 June 2024

10am - 1pm

£95 + VAT

Lunch & Learn: Change Management Essentials and Change Communications

 

Join Change Management experts from our partners Clarion Insight for a short introduction to change management essentials.

7 June 2024

12.00 - 14.00pm

FREE

Digital Tactics to Drive Behaviour Change

Digital platforms have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

30 May 2024

9.30am - 12.30pm

£95 + VAT

How local government works

In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities

23 May 2024

9.30am - 12.30pm

£95 + VAT

Getting things done in central government: How to build relationships and influence

Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground.

16 May 2024

9.30am - 12.30pm

£95 + VAT

Communications Strategy and Planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

25 April 2024

9.30am - 12.30pm

£95 + VAT

Lunch and Learn: Emergency comms lessons from the Plymouth Bomb

The discovery of an unexploded half-tonne World War II bomb in Plymouth led to the biggest evacuation since World War II with more than 10,000 residents affected.

12 April 2024

12 - 12.40pm

FREE

How to get influencer marketing right

This course will give you all the information and tools you need to run effective and impactful influencer campaigns in the public sector.

21 March 2024

10am - 1pm

£95 + VAT

Killer creative for behaviour change campaigns

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

15 March 2024

9.30am - 12.30pm

£95 + VAT

Understanding the basics of Consultation Law: what Council officers and Councillors need to know

In this Webinar, Rhion Jones explains why public engagement professionals, senior Managers and Councillors all need a basic awareness of the legal rules that have evolved over the last thirty years.

8 March 2024

FREE 

Lunch & Learn: Lessons from Communications Reviews  

What stops your communication team from being even more effective? What needs to change in your organisation to ensure that your team can work at the level that you need to?   

29 February 2024

FREE

Campaign planning masterclass series (OASIS model) 

Join our 3-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model.

12, 14 & 16 Feb 2024

10:00 am - 12:30 pm

£95 + VAT

How to run KPI busting email campaigns

Join Lynette to discover how to get the most out of your email marketing software to target different audiences and automate content.

18 Jan 2024

10am - 1pm

£95 + VAT

Lunch & Learn: How to pitch regional and national media

We will be joined by the experts at Broadcast Revolution, including  former Radio 4 and Radio 5 Live news reporter, producer, and presenter Mike Young.

24 Nov 2023

12 – 12.45pm

FREE

Digital and social media marketing masterclass

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

23 Nov 2023

9.30am - 1pm

£95 + VAT

What makes a great communication strategist and leader?

In-person course in London

This course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

16 Nov 2023

9.30am - 4.30pm

£349 + VAT

Email Marketing and Automation Strategy

Join Lynette to discover how to get the most out of your email marketing software to target different audiences and automate content.

26 Oct 2023

10am - 12pm

£95 + VAT

How to create high-quality video with just a Smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

19 & 26 Oct 2023

10am - 1pm

£95 + VAT

Lunch & Learn: Emergency comms planning

Amanda will guide you through the elements you need to think about when it comes to strengthening your organisation’s emergency communication plan.

19 Oct 2023

12 - 1 pm

FREE 

Communications Strategy and Planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

20 July 2023

9.30am - 12.30pm

£95 + VAT

Crisis communications masterclass

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

6 - 7 July 2023

10am - 1pm

£95 + VAT

Getting things done in central government: How to build relationships and influence

Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground.

10 May 2023

9.30am - 12.30pm

£95 + VAT

Digital Tactics to Drive Behaviour Change

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

20 April 2023

9.30am - 12.30pm

£95 + VAT

Communications Strategy and Planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

5 April 2023

9.30am - 1pm

£95 + VAT

How to get influencer marketing right

This course will give you all the information and tools you need to run effective and impactful influencer campaigns in the public sector.

30 March 2023

10am - 1 pm

£95 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

16 March 2023

9.30am - 1pm

£95 + VAT

Campaign planning masterclass series (OASIS model)

Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model. 

13 - 17 Feb 2023

10am - 12pm

£95 + VAT

Design your next event

Join Carolene for this 3hr workshop on how to create an event from scratch. Together you will journey through different experience design strategies such as journey mapping, attendee impact curve and the 5 stages on an experience.

26 Jan 2023

10am - 1pm

£95 + VAT

Lunch & Learn: Build your email marketing strategy

Want to learn how to develop your own email marketing strategy? Lynette will show you how to use it as a campaigning tool where you can target different audiences in different ways while automating content.

5 Jan 2023

12 - 12.45pm

FREE

What makes a great communication strategist and leader?

This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

1 Dec 2022

9.30am - 4.30pm

£349 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

24 Nov 2022

9.30am - 1pm

£95 + VAT

Storytelling essentials

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

30 Nov 2022

10am - 1pm

£95 + VAT

Crisis communications masterclass series

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

10 - 11 Nov 2022

10am - 1pm

£95 + VAT

Emotional intelligence

In this webinar, Wendy Jocum will lead a discussion on the foundational skill of resilience within emotional intelligence and how this has an immediate and positive impact on many areas that are critical to public sector communications now, more than ever.

8 Nov 2022

9 - 10.30am

£65

Digital and social media marketing masterclass

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively.

3 Nov 2022

9.30am - 1pm

£95 + VAT

How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

13 and 20 Oct 2022

10am - 1pm

£95 + VAT

Awards Writing 101 for Aspiring Winners

Winning awards takes effort. But how do you know it’s worth it? And what tried-and-tested techniques can you use to increase your chances of a spot on the shortlist?

19 Oct 2022

9.30am - 12pm

£95 + VAT

Lunch and Learn: Pre-budget engagement

For many councils pre-budget communications and engagement is going to be more important than ever this year given the scale of the financial challenges. We need to take our communities with us on the journey and involve them in tough decisions ahead.

18 Oct 2022

1 - 1.30pm

FREE

Lunch and Learn- My Nextdoor.com

Come and hear about how public services can make the most of the platform and examples of how the platform is being used as an essential part of the council's digital mix.

6 Oct 2022

12 - 12.50pm

FREE

Killer creative for behaviour change campaigns

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

29 Sep 2022

9.30am - 12.30pm

£95 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

22 Sep 2022

9.30am - 1pm

£95 + VAT

How to build a digital marketing content strategy

Find out all about digital content marketing strategy in our upcoming webinar, where our experts will show you how to create a strategy to meet your marketing goals and reach your audiences via the channels they use.

15 Sep 2022

12 - 12.45pm

FREE

Getting things done in central government: How to build relationships and influence

Connecting the dots between policy decisions and how central government’s priorities are delivered on the ground.

15 Sep 2022

9.30am - 12.30pm

£95 + VAT

Campaign planning masterclass series (OASIS model)

Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model. 

5 - 9 Sep 2022

10am - 12pm

£95 + VAT

Campaign Planning Masterclass Series: ROSIE Model

Join our 5-part Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns.

May 17 - 21, 2021

5 part course