Skills development for public sector communicators
We’re passionate about public sector communications and how it can change lives for the better. Our Westco Academy is designed to give teams and individuals the best set of tools and insights to deliver the most effective communications and reputation management.
We will be offering training courses in Webinar forms as well as a number of online courses focused primarily on enhancing your digital skills, developed by our agency’s Digital Strategy partners.
Below a taster of some of the Webinar courses:
- Behavioural Change
- Evaluation & Insight
- Campaign Planning (ROSIE model)
- Strategic Skills (Comms Strategy)
- Digital Skills (Digital Comms, measuring campaigns, etc)
- Media (Video Skills)
- Stakeholder Management Skills
- Leadership Skills
- Project and Budget Management Skills
- Crisis Communications
- Personal Impact
Enhance your digital skills at your own
pace with our Online Digital Academy
The Westco Online Academy provides a number of online courses focused primarily on enhancing your digital skills, developed by our agency’s Digital Strategy partners.
Upcoming Training and Past Sessions
How to create high-quality video with just a smartphone (2-Part Course)
Thursday, 21 January and Thursday, 28 January 2021
Join this 2-part course, led by Andy Carter, and learn how to harness the power of your mobile phone. Video is everywhere these days. It is more engaging than text on a web page, it's more shareable, it creates stronger consumer attention and viewers are more likely to have a greater emotional connection with video content and therefore your organisation or brand. Sign up now.
Smarter Project Management: fundamental principles of project management
Wednesday, 10 February 2021
Join Christos Pishias for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills. Bring theory on project management to life, through discussing lessons from “real-life examples of project delivery in the UK public sector. Sign up now.
Researching and Evaluating Your Campaigns
16 December 2020 - ENDED
Back by popular demand! Join Caroline Roper as she takes you through designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success. Sign up now.
Virtual Leadership: 2-Day Masterclass
30 Sept - 1 October 2020 - ENDED
Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today. Sign up now.
Campaign Planning Masterclass Series (ROSIE Model)
2, 3, 4, 5, 6 November 2020 - ENDED
Join our 5-day Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns. Sign up now.
Emergency Communication (4-Day Training)
Tuesday, 23 February - Friday, 26 February 2021
Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.
Being a leader: a course for local government communicators
Thursday, 18 February 2021
This bespoke one-day course, led by Professor Paul Willis, is for local government communicators with leadership responsibilities. It is specifically designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation. Sign up now.
Digital and Social Media Masterclass Series
15, 16, 17 September 2020 - ENDED
Join our 3 part Digital and Social Media Masterclass Series for best practice delivery designed specifically for public sector communicators. Sign up now.
Introduction to Behaviour Change Theory
20, 21, 22 October 2020 - POSTPONED (new date TBC)
Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application, as the UK continues to deal with coronavirus and adapting to the new normal. Sign up now.
Researching and Evaluating Your Campaigns
19 November 2020 - ENDED
Designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success. Sign up now.