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Westco Academy is a selection of training courses and webinars that are specifically designed by industry experts to develop core skills primarily for those working in the public sector.
The academy is made up of both courses and free webinars, all led by experts within the public sector. Our course leaders have years of industry experience, and teach a range of skills in an accessible way so that you get the best out of every course.
Course topics have included behaviour change, strategic campaign planning, leadership and stakeholder management, digital communications, social media, content creation, project and budget management and crisis communications.
As well as our existing courses, we also offer bespoke programmes. If you and your team would like us to design and deliver a bespoke training programme, please email Simon Jones.
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People management in a hybrid world

Learn about and explore what exemplary people management looks like in a hybrid working environment. This series will explore leadership in turbulent times, provide an introduction to coaching and help you provide actionable feedback to those you lead. 

1 - 3 Feb 2022

9.30 - 1.30pm

£170 + VAT

More info

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Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

24 Nov 2021

9.30am - 1pm

£65 + VAT

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Digital and social media marketing masterclass for the public sector

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly and effectively.

18 Nov 2021

9.30am - 1pm

£95 + VAT

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Storytelling essentials 

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

17 Nov 2021

10am - 1pm

£65 + VAT

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Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

11 Nov 2021

9.30am - 1pm

£65 + VAT

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Emotional intelligence

In this webinar, Wendy Jocum will lead a discussion on the foundational skill of resilience within emotional intelligence and how this has an immediate and positive impact on many areas that are critical to public sectors communications now, more than ever.

4 Nov 2021

9 - 10am


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Killer creative for behaviour change campaigns (SOLD OUT)

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

3 Nov 2021

9.30am - 12.30pm

£65 + VAT

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Leadership in local government communications

Join Professor Paul Willis in this webinar as we explore the leadership challenges confronting professional communicators across the challenging context of local government. We'll discuss and introduce different ways of thinking, to positively impact and enhance your leadership skills. 

21 Oct 2021

4.30pm - 5.30pm


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Community engagement the Westco way 

From sample design to analysis techniques and stakeholder mapping. Join us for this half-day course to harness the power of our best practice model and turbo-charge your approach to community engagement.

20 Oct 2021

9.30am - 1pm

£65 + VAT

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How to launch a campaign in five days

This will provide you with a tried and tested campaign-build process to research, develop objectives, design a strategy, depict creative assets, set out your implementation plan and evaluate all within five days. 

4 - 8 Oct 2021

10am - 12noon

£140 + VAT

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Consulting for success

Learn what successful stakeholder management looks like, how to build trust and loyalty from your internal and external clients and stakeholders - and shift from account management to trusted advisor.

27 - 30 Sep 2021

9.30 - 11.30am

£170 + VAT

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Prioritising work and managing time like a pro

This virtual workshop series will give you tips and techniques for applying effective time management skills for yourself, whether you are a team member or team leader.

23 Sep, 30 Sep & 7 Oct 2021

9.30 - 11am

£95 + VAT

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Writing for different audiences

Different audiences require different styles of writing in various formats. In this highly accessible and enjoyable masterclass, we put the fun back into writing and teach you how to adapt your content across the board, including writing a great press release, telling engaging stories, and crafting compelling social content.

22 Sep 2021

10am - 1pm

£95 + VAT

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Paid digital advertising for the public sector

By reaching your target communities on third-party platforms where they spend their time online and are most receptive, you increase awareness and ultimately drive more behaviour change. 

16 Sep 2021

10am - 3.30pm

£95 + VAT

More info

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Crisis communications

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

18 - 19 Aug 2021

10am - 1pm 

£65 + VAT

More info

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Fostering marketing, recruitment and retention

This best practice discussion will look at how councils can improve fostering marketing, recruitment and retention. It is specifically for local authorities fostering staff and their communication/marketing teams.

Thursday, 29 July 2021

16:00 – 17:30 BST


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How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

Thursday, 29 July 2021 & Thursday, 5 August 2021

10:00 – 13:00 BST

2 part course

£140 + VAT

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Using data analytics for better decision-making in the public sector

By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

Thursday, 22 July 2021

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Digital and social media marketing masterclass for the public sector

Bring your public sector marketing skills into the digital age with our practical and relevant half-day course with Westco Academy.

Thursday, 8 July 2021

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Virtual, augmented and mixed reality tech to support immersive learning

Explore the potentials of immersive technologies to support and enhance education with Louis Nisiotis.

Wednesday, 16 June 2021

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Being a leader: a course for local government communicators

This course is designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.

Thursday, 10 June 2021

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Storytelling Essentials

This three-hour course is designed for communications officer involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

Thursday, 3 June 2021

More info

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Campaign Planning Masterclass Series: ROSIE Model

Join our 5-part Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns.

May 17 - 21, 2021

5 part course

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Using foresight to think about the UK in 2030

What will the UK be like in 2030 when the nation is post-Covid, post-Brexit and post-Johnson? When there is much speculation on what the next twelve months may bring, some are also looking ahead to prepare for the longer term.

Thursday, 29 April 2021

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Research, Evaluation and Insight

Learn how to design, monitor and evaluate your campaigns and better understand the importance of evidence-based, data-driven communication campaigns and providing evidence of success.

Wednesday, 21 April 2021

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The role of behaviour change in public service

This thought-provoking presentation by Rory Sutherland will provide new and emerging trends in behavioural science within mainstream communications.

Tuesday, 13 April 2021

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Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

Tuesday, 23 March 2021


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Emergency communication

Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.

23 February - 26 February 2021 

(4-Day Training)


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Smarter Project Management:

Join us for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills.

Wednesday, 10 February 2021

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Virtual Leadership:

Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today.

30 Sept - 1 October 2020

2-Day Masterclass

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Introduction to Behaviour Change Theory

Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application.

20, 21, 22 October 2020