Paid digital advertising

By reaching your target communities on third-party platforms where they spend their time online and are most receptive, you increase awareness and ultimately drive more behaviour change. 

28 Jul 2022

10am - 3.30pm

£95 + VAT

Prioritising work and managing time like a pro

This virtual workshop series will give you tips and techniques for applying effective time management skills for yourself, whether you are a team member or team leader.

7, 14 and 21 Jul 2022

9.30 - 11am

£95 + VAT

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How to use social media influencers

Social media influencers are quickly becoming an essential part of any campaign toolkit. How do you go about it in reality and what are the things to think about? Come and listen and chat with our experts who have successfully deployed social media influencers in various local government campaigns.

14 Jul 2022

12 - 12.45pm

FREE

What makes a great communication strategist and leader? 

This in-person course explores what a strategic approach to communication entails and the qualities required of communication leaders in local government.

30 June 2022

9.30am - 4.30pm

£324 + VAT

Crisis communications masterclass series

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

16 & 17 Jun 2022

10am - 1pm

£95 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

9 June 2022

9.30am - 1pm

£95 + VAT

Webinar: What should a modern local government communications team look like?

Simon Jones and a panel of experts discuss the skills your team needs to be effective.

8 June 2022

12 - 12.45pm

FREE

How local government works

In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities

25 May 2022

9.30am - 12.30pm

£65 + VAT

How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

19 and 31 May 2022

10am - 1pm

£95 + VAT

Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

12 May 2022

9.30am - 12.30pm

£95 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

28 Apr 2022

9.30am - 1pm

£95 + VAT

Community engagement the Westco way 

From sample design to analysis techniques and stakeholder mapping. Join us for this half-day course to harness the power of our best practice model and turbo-charge your approach to community engagement.

7 Apr 2022

9.30am - 1pm

£95 + VAT

Campaign planning masterclass series (OASIS)

Join our 5-part series for best practice delivery, designed specifically for public sector communicators aspiring to lead campaigns using the OASIS model. 

28 Mar - 1 Apr 2022

10am - 12pm

£95 + VAT

Killer creative for behaviour change campaigns

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

17 Mar 2022

9.30am - 12.30pm

£95 + VAT

Storytelling essentials

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

10 Mar 2022

10am - 1pm

£95 + VAT

Digital and social media marketing masterclass

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly, and effectively. 

22 Feb 2022

9.30 - 1pm

£95 + VAT

How local government works

Learn more about how local government works to better understand what is done and where you sit in the machinery of government. In this course, you will explore what powers local government uses to affect people’s daily lives, how local government is funded and where the money goes as well as the impact of politics on the work of local authorities

17 Feb 2022

9.30 - 12.30pm

£95 + VAT

People management in a hybrid world

Learn about and explore what exemplary people management looks like in a hybrid working environment. This series will explore leadership in turbulent times, provide an introduction to coaching and help you provide actionable feedback to those you lead. 

1 - 3 Feb 2022

9.30 - 12.30pm

£170 + VAT

Communications strategy and planning

Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives.

24 Nov 2021

9.30am - 1pm

£65 + VAT

Digital and social media marketing masterclass for the public sector

Digital platforms, including social media, have revolutionised interactions with councils, education bodies, and other public service providers. Learn our tried and tested methods to optimise channels strategically, swiftly and effectively.

18 Nov 2021

9.30am - 1pm

£95 + VAT

Storytelling essentials 

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

17 Nov 2021

10am - 1pm

£65 + VAT

Research, evaluation and insight done right 

This course unlocks the importance of evidence-based, data-driven campaigns and providing evidence of success. Join Jen Compton and master developing audience personas, insight, analytics, and evaluation.

11 Nov 2021

9.30am - 1pm

£65 + VAT

Emotional intelligence

In this webinar, Wendy Jocum will lead a discussion on the foundational skill of resilience within emotional intelligence and how this has an immediate and positive impact on many areas that are critical to public sectors communications now, more than ever.

4 Nov 2021

9 - 10am

FREE

Killer creative for behaviour change campaigns (SOLD OUT)

Unpack creative strategies and learn how to build successful campaigns that grab attention, engage your audience and ultimately make them reevaluate and change their behaviour.

3 Nov 2021

9.30am - 12.30pm

£65 + VAT

Leadership in local government communications

Join Professor Paul Willis in this webinar as we explore the leadership challenges confronting professional communicators across the challenging context of local government. We'll discuss and introduce different ways of thinking, to positively impact and enhance your leadership skills. 

21 Oct 2021

4.30pm - 5.30pm

FREE

Community engagement the Westco way 

From sample design to analysis techniques and stakeholder mapping. Join us for this half-day course to harness the power of our best practice model and turbo-charge your approach to community engagement.

20 Oct 2021

9.30am - 1pm

£65 + VAT

How to launch a campaign in five days

This will provide you with a tried and tested campaign-build process to research, develop objectives, design a strategy, depict creative assets, set out your implementation plan and evaluate… all within five days. 

4 - 8 Oct 2021

10am - 12noon

£140 + VAT

Learn what successful stakeholder management looks like, how to build trust and loyalty from your internal and external clients and stakeholders - and shift from account management to trusted advisor.

27 - 30 Sep 2021

9.30 - 11.30am

£170 + VAT

Prioritising work and managing time like a pro

This virtual workshop series will give you tips and techniques for applying effective time management skills for yourself, whether you are a team member or team leader.

23 Sep, 30 Sep & 7 Oct 2021

9.30 - 11am

£95 + VAT

Writing for different audiences

Different audiences require different styles of writing in various formats. In this highly accessible and enjoyable masterclass, we put the fun back into writing and teach you how to adapt your content across the board, including writing a great press release, telling engaging stories, and crafting compelling social content.

22 Sep 2021

10am - 1pm

£95 + VAT

Paid digital advertising for the public sector

By reaching your target communities on third-party platforms where they spend their time online and are most receptive, you increase awareness and ultimately drive more behaviour change. 

16 Sep 2021

10am - 3.30pm

£95 + VAT

Crisis communications

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

18 - 19 Aug 2021

10am - 1pm 

£65 + VAT

This best practice discussion will look at how councils can improve fostering marketing, recruitment and retention. It is specifically for local authorities fostering staff and their communication/marketing teams.

Thursday, 29 July 2021

16:00 – 17:30 BST

FREE

How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

Thursday, 29 July 2021 & Thursday, 5 August 2021

10:00 – 13:00 BST

2 part course

£140 + VAT

Using data analytics for better decision-making in the public sector

By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

Thursday, 22 July 2021

Digital and social media marketing masterclass for the public sector

Bring your public sector marketing skills into the digital age with our practical and relevant half-day course with Westco Academy.

Thursday, 8 July 2021

Virtual, augmented and mixed reality tech to support immersive learning

Explore the potentials of immersive technologies to support and enhance education with Louis Nisiotis.

Wednesday, 16 June 2021

Being a leader: a course for local government communicators

This course is designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.

Thursday, 10 June 2021

Storytelling Essentials

This three-hour course is designed for communications officer involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

Thursday, 3 June 2021

Thursday, 29 April 2021

Wednesday, 21 April 2021

Tuesday, 13 April 2021

Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

Tuesday, 23 March 2021

Emergency communication

Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.

23 February - 26 February 2021 

(4-Day Training)

Smarter Project Management:

Join us for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills.

Wednesday, 10 February 2021

Virtual Leadership:

Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today.

30 Sept - 1 October 2020

2-Day Masterclass

Introduction to Behaviour Change Theory

Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application.

20, 21, 22 October 2020

(Postponed)