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Westco Academy is a selection of training courses and webinars that are specifically designed by industry experts to develop core skills primarily for those working in the public sector.
 
The academy is made up of both courses and free webinars, all led by experts within the public sector. Our course leaders have years of industry experience, and teach a range of skills in an accessible way so that you get the best out of every course.
 
Course topics have included behaviour change, strategic campaign planning, leadership and stakeholder management, digital communications, social media, content creation, project and budget management and crisis communications.
 
As well as our existing courses, we also offer bespoke programmes. If you and your team would like us to design and deliver a bespoke training programme, please email Simon Jones.

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Using foresight to think about the UK in 2030

What will the UK be like in 2030 when the nation is post-Covid, post-Brexit and post-Johnson? When there is much speculation on what the next twelve months may bring, some are also looking ahead to prepare for the longer term.

Thursday, 29 April 2021

FREE

More info


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Campaign Planning Masterclass Series (ROSIE Model)

Join our 5-day Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns.

May 17 - 21, 2021

5 day course

£140

More info


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Being a leader: a course for local government communicators

This course is designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.

Thursday, 10 June 2021

£324

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Research, Evaluation and Insight

Learn how to design, monitor and evaluate your campaigns and better understand the importance of evidence-based, data-driven communication campaigns and providing evidence of success.

Wednesday, 21 April 2021

£95

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The role of behaviour change in public service

This thought-provoking presentation by Rory Sutherland will provide new and emerging trends in behavioural science within mainstream communications.

Tuesday, 13 April 2021

 

More info


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Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

Tuesday, 23 March 2021

 


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Emergency communication

Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.

23 February - 26 February 2021 

(4-Day Training)

 


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Smarter Project Management:

Join us for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills.

Wednesday, 10 February 2021


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Virtual Leadership:

Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today.

30 Sept - 1 October 2020

2-Day Masterclass


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Introduction to Behaviour Change Theory

Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application.

20, 21, 22 October 2020

(Postponed)