Westco Academy is a selection of training courses and webinars that are specifically designed by industry experts to develop core skills primarily for those working in the public sector.
The academy is made up of both courses and free webinars, all led by experts within the public sector. Our course leaders have years of industry experience, and teach a range of skills in an accessible way so that you get the best out of every course.
Course topics have included behaviour change, strategic campaign planning, leadership and stakeholder management, digital communications, social media, content creation, project and budget management and crisis communications.
As well as our existing courses, we also offer bespoke programmes. If you and your team would like us to design and deliver a bespoke training programme, please email Simon Jones.

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How to create high-quality video with just a smartphone

Video is everywhere these days and it is more engaging than text on a web page. Join this course and learn how to harness the power of the device in your pocket.

Thursday, 29 July 2021 & Thursday, 5 August 2021

10:00 – 13:00 BST

2 part course

£140 + VAT

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Fostering marketing, recruitment and retention

This best practice discussion will look at how councils can improve fostering marketing, recruitment and retention. It is specifically for local authorities fostering staff and their communication/marketing teams.

Thursday, 29 July 2021

16:00 – 17:30 BST


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Crisis Communications Masterclass

Develop your crisis communications skills with Amanda Coleman in her masterclass for Westco Academy, where she will share how to communicate before, during and after an emergency effectively.

August 18-19, 2021

10:00 – 13:00 BST

2 day course

£65 + VAT

More info

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Paid Digital Advertising

The public sector is using digital advertising more and more and this trend is likely to continue. This course will help you to design your own digital advertising, whilst also maximising your budget to reach your target audiences.

Thu, 16 September 2021

10:00 – 15:30 BST

Ticket Release TBC



Using data analytics for better decision-making in the public sector

By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

Thursday, 22 July 2021

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Digital and social media marketing masterclass for the public sector

Bring your public sector marketing skills into the digital age with our practical and relevant half-day course with Westco Academy.

Thursday, 8 July 2021

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Virtual, augmented and mixed reality tech to support immersive learning

Explore the potentials of immersive technologies to support and enhance education with Louis Nisiotis.

Wednesday, 16 June 2021

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Being a leader: a course for local government communicators

This course is designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.

Thursday, 10 June 2021

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Storytelling Essentials

This three-hour course is designed for communications officer involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.

Thursday, 3 June 2021

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Campaign Planning Masterclass Series: ROSIE Model

Join our 5-part Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns.

May 17 - 21, 2021

5 part course

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Using foresight to think about the UK in 2030

What will the UK be like in 2030 when the nation is post-Covid, post-Brexit and post-Johnson? When there is much speculation on what the next twelve months may bring, some are also looking ahead to prepare for the longer term.

Thursday, 29 April 2021

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Research, Evaluation and Insight

Learn how to design, monitor and evaluate your campaigns and better understand the importance of evidence-based, data-driven communication campaigns and providing evidence of success.

Wednesday, 21 April 2021

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The role of behaviour change in public service

This thought-provoking presentation by Rory Sutherland will provide new and emerging trends in behavioural science within mainstream communications.

Tuesday, 13 April 2021

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Digital tactics to drive behaviour change

The course will equip you with the knowledge on how to plan your digital campaigns and social media activity and most importantly, how to report your results using the right measures at each stage of the digital marketing behaviour change funnel.

Tuesday, 23 March 2021


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Emergency communication

Amanda Coleman will share her knowledge of how to effectively communicate before, during and after an emergency. This will include analysing recent case studies to uncover the most up-to-date thinking about what makes successful emergency communication.

23 February - 26 February 2021 

(4-Day Training)


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Smarter Project Management:

Join us for an introduction to the fundamentals of Project Management for those looking to increase their knowledge and skills.

Wednesday, 10 February 2021

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Virtual Leadership:

Struggling with the change involved in managing your teams virtually rather than face to face in the office? Join Guy Boyd to learn about and explore what virtual leadership looks like today.

30 Sept - 1 October 2020

2-Day Masterclass

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Introduction to Behaviour Change Theory

Learn about behavioural insights; the theory as well as how public sector communicators can apply them to real-life campaigns and more. This 3-part course will introduce you to behaviour change theory and its application.

20, 21, 22 October 2020