Designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success.
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Hello, I'm Caroline Roper, and I'm a social research expert.
I have worked with a large number of communications professionals providing research and evidence to inform campaigns and communications strategies.
I have over 7 years’ experience in the field and previously worked at one of the top 10 market research agencies GfK (now Ipsos MORI), where I worked with most central government clients, particularly in regards to developing and evaluating behaviour change campaigns. I now head up the research team at Westco, and have worked with a range of local government, public sector and third sector clients; particularly in regards to understanding their audiences and providing actionable insight for communications and marketing specialists.
Some of the organisations that I have provided research and evidence to include;
My passion for social research started out at university, where my dissertation conducted interviews with bouncers. Since then, my drive is to understand and engage with as many different audiences as possible, and how research and evidence can inform public service and communications to continue to meet the needs of those we serve.
I am a member of the Market Research Society (MRS) and hold the Advanced Certificate in Market and Social Research Practice. https://www.mrs.org.uk/
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