Empowering public organisations to make smarter use of digital
Becoming a digitally capable organisation requires planning. We help clients to analyse their existing digital capability and develop the skills and projects they need to become digitally resilient.
By working with existing communications teams we embed digital skills including social media listening, social media crisis management and strategy and key stakeholder engagement in the day to day and crisis situations.
We can help you to make digital a core part of your organisation, guaranteeing an intelligent and proactive approach to listening and communicating to help you understand audiences better and provide improved services.
Our services include:
Helping you get closer to your audience to drive campaigns and change behaviour.
Digital Content Marketing Strategy
Everything you need to develop a content strategy to meet your marketing goals and reach your audience via their channels.
Digital Capability Audit
To help you understand your team strengths including social media and other online communications tools in order to help you plan for your team’s future needs.
Social Media Crisis support
We offer a 24/7 service to support you in a planned or unplanned emergency through digital media and social media response teams as well as strategy, process and planning for media relations and communications teams.
Social Media Management
From setting a strategy and setting up platforms to running full-service content to help you deliver against your campaign strategy.
Targeted and Paid for Content
To enable super-targeting of micro-audiences or to generate or raise awareness on the platforms that your audience are already engaging in. As well as the use of Google Adwords to help you drive traffic to the specific take-up of services or campaign pages.
Along with our Creative team, we take care of the hosting for you on a purpose-built platform, all designed to your specifications and user needs. We can manage the site for you or provide CMS training for your staff.
Search Engine Optimisation
For your campaign site and digital communications. Whether you’re campaigning on an issue, communicating a key policy or providing a statutory service online you’ll need well written digital content that serves your audience and is discoverable by search engines.