---
title: All about Email Marketing And Automation
image: https://www.westcocommunications.com/hubfs/Westco%20-%20Blog%20images%20(1)-Dec-20-2022-02-50-14-1998-PM.png
---

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# ALL ABOUT

# EMAIL MARKETING AND AUTOMATION

Download our free toolkit with everything you need to develop an email marketing and automation strategy to meet your marketing goals and reach your audience via email

[ Download your free toolkit now ](https://www.westcocommunications.com/digital/all-about-email-marketing-and-automation#email_marketing)

## Email is the original one-to-one digital communication channel. It has seen a significant rise in use since the widespread use of smartphones and is a great way to reach residents at key points during the day.

 

With this guide, you will understand the importance of email marketing and automation and be able to build your own successful strategy. 

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![kpi](https://www.westcocommunications.com/hubfs/Campaign%20Hub/campaign-hub-2022/content-marketing-strategy/images/kpi.svg "kpi")

## Clearly define SMART objectives and determine your KPIs

![channels](https://www.westcocommunications.com/hubfs/Campaign%20Hub/campaign-hub-2022/content-marketing-strategy/images/channels.svg "channels")

# Understand the elements of email marketing and automation

![content-schedule](https://www.westcocommunications.com/hubfs/Campaign%20Hub/campaign-hub-2022/content-marketing-strategy/images/content-schedule.svg "content-schedule")

# Create and distribute the content with a schedule and responsibilities

![analyse](https://www.westcocommunications.com/hubfs/Campaign%20Hub/campaign-hub-2022/content-marketing-strategy/images/analyse.svg "analyse")

# Analyse against a measurement plan for scoring outputs, outtakes,outcomes and impacts 

[ Download your free toolkit ](https://www.westcocommunications.com/digital/all-about-email-marketing-and-automation#email_marketing)

# “Personalization—it is not about first/last name. It’s about relevant content.”

# Dan Jak

Are you ready for optimised and tactical email content that creates a place to have conversations with and serve your audience?

Email marketing will revolutionise your digital marketing efforts. And our free guide is THE strategy you need to get started.

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