--- title: Westco Academy - Communications strategy and planning description: Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. We’ll help you harness insight and knowledge to deliver more effective campaigns with key components that gain the support of your Leader and CEO.  image: https://www.westcocommunications.com/hubfs/WA_Stars-1.png --- [![](https://www.westcocommunications.com/hs-fs/hubfs/76_92_Westco_logo_FC_safe_area_RGB-1.jpg?width=5161&height=2050&name=76_92_Westco_logo_FC_safe_area_RGB-1.jpg)](https://www.westcocommunications.com?hsLang=en-gb) ![498_3 - WES_Westco_Academy_Comms_strategy_event_page_photo_000](https://www.westcocommunications.com/hs-fs/hubfs/498_3%20-%20WES_Westco_Academy_Comms_strategy_event_page_photo_000.jpg?width=3601&height=1801&name=498_3%20-%20WES_Westco_Academy_Comms_strategy_event_page_photo_000.jpg "498_3 - WES_Westco_Academy_Comms_strategy_event_page_photo_000") ### Communications strategy and planning with Simon Jones --- 24 November 2021  9.30am – 1pm £65 + VAT Some additional information in one line Some additional information in one line Some additional information in one line Learn how to construct a best-practice communications strategy in a methodical way, maximising the use of resources and exceeding your objectives. We’ll help you harness insight and knowledge to deliver more effective campaigns with key components that gain the support of your Leader and CEO.  Key learnings: - understanding of what makes a good communication strategy - how to use the strategy to deliver improvement - alignment of your work programme to organisational priorities - working more effectively with Members. Key outcomes: - development of strategic thinking and skills - getting the best from your team - influence within your organisation - use of insight/research - horizon scanning - prioritisation - evaluation. This course is perfect for: Current Heads of Communication and people who aspire to take on the role. About the trainer: [Simon Jones](https://www.linkedin.com/in/simon-jones-b918a127/) has worked at Director level in communications, policy and strategy for 14 years. During that time, he has developed the communications maturity of the organisations that he has served. Simon is now the Executive Director of Communications at Westco and helps councils across the UK improve communication capabilities and skills. He chaired LGcomms between 2016 and 2020.   <a href="https://www.eventbrite.co.uk/e/digital-tactics-to-drive-behaviour-change-tickets-139902206265" rel="noopener noreferrer" target="_blank"> Sign up now </a>Buy Tickets on Eventbrite ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ## Something powerful ### Tell the reader more The headline and subheader tell us what you're [offering](https://www.westcocommunications.com/academy/communications-strategy#) and the form header closes the deal. Over here you can explain why your offer is so great that it's worth filling out a form for. Remember: - Bullets are great - For spelling out [benefits](https://www.westcocommunications.com/academy/communications-strategy#) and - Turning visitors into leads. Some additional information in one line If you would like to get in touch, use our nifty form below. Get in Touch × ### Contact Us © 2026 Westco[Privacy policy](https://www.westcocommunications.com/privacy-policy?hsLang=en-gb)[020 7641 5242](tel:+442076415242)[hello@westcocommunications.com](mailto:hello@westcocommunications.com) [![](https://www.westcocommunications.com/hs-fs/hubfs/images/Creative-Moment-Awards-2019-Winner-Badge-land.png?height=29&name=Creative-Moment-Awards-2019-Winner-Badge-land.png)](https://creativemomentawards.co/2019-winners/) ![](https://www.westcocommunications.com/hs-fs/hubfs/Westco%20ISO%20logo-1.png?height=29&name=Westco%20ISO%20logo-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/images/PRmoment-1.png?height=29&name=PRmoment-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/CIM-Awards-logo.png?height=29&name=CIM-Awards-logo.png) [**](https://twitter.com/Westco_Comms?lang=en)[**](https://www.linkedin.com/company/westcocommunications) [[fa icon="chevron-up"]](https://www.westcocommunications.com/academy/communications-strategy#) ![](https://www.facebook.com/tr?id=1116549245030298&ev=PageView&noscript=1)