498_3 - WES_Westco_Academy_Leadership_in_local_gov__event_page_photo
with Professor Paul Willis

30 June 2022 
09:30 - 16:30pm
£324 + VAT
Payment by invoice is also an option at check out. If you have any questions please email us.

Many local government communicators do not receive much, if any, formalised leadership development support and training. However, as their careers progress, professional communicators in our sector often quickly acquire significant responsibilities as both team and organisational leaders. The course is therefore designed to explore the particular leadership challenges confronting professional communicators.


This bespoke one-day course is for local government communicators with leadership responsibilities. It is specifically designed to help participants address the development challenges they face as communication leaders, both within their teams and across the organisation.


The course provides a communication-based perspective on leadership that helps participants to build on their strengths and apply key insights back in the workplace. The content is informed by the experiences of local government and other professional communicators, as well as relevant research from around the world.


In this course you will learn:

  • The characteristics of a good leader in local government communication
  • How to better address the development challenges you face as communication leaders, both within your teams and across the organisation.
  • To find your own leadership style
  • How to develop a repertoire of approaches for different situations
  • ‘Speaking truth to power’
  • The importance of being reflective and encouraging reflection in others


You will leave this course with:

  • The essential elements of a personalised development plan designed to improve you performance as a leaders
  • A communication-based perspective on leadership that will help you to build on your strengths and apply key insights back into your workplace.


This course is for:

Directors, head or deputy level positions who are ready to take the next step in their career but don't feel like you have access to the appropriate leadership training by experts in the industry


Course Agenda:

Morning Session (9:30-13:00)

  • Exploring leadership
  • Impact, self awareness and emotional intelligence
  • Influence and persuasion

13:00-14:00: Lunch

Afternoon session (14:00-16:30)

  • Leading teams
  • Leading in uncertainty
  • From knowing to doing


About the trainer:

Dr. Paul Willis is one of the UK’s leading academics in the field of leadership and strategic communication. Formerly Professor of Corporate Communication at The University of Huddersfield, he is now Visiting Professor at Leeds Business School and Huddersfield Business School, while also running his own training and research consultancy.

Paul works with professional communicators and other leaders in local government, national government, the wider public sector, as well as large corporations. In 2016, he was appointed a member of the Government’s Future Communication Council by the Cabinet Office and Prime Minister’s Office. He is also an Expert Advisor to professional associations in his field.

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