The role strategic communications should play in an organisation is li... Read more
According to the Marketing AI Institute, 80% of what marketers (and kn... Read more
One undeniable truth emerges as we stand on the cusp of major change: ... Read more
It’s more important than ever that organisations are strategic with th... Read more
For those of us navigating the maze of public engagements and consulta... Read more
In an era of rapidly evolving (some might say devolving) global dynami... Read more
The importance of using authentic voices in the design and delivery of... Read more
SEND and EHC (Education, Health and Care Plans) is a major reputation ... Read more
Westco has worked with over 40 organisations to review communications ... Read more
In my 16 years of running different local government communication tea... Read more
Most council (or Combined Authority) teams are in the middle of planni... Read more
For council Heads of Comms there’s always a lot to think about – espec... Read more
How to get the most out of your email marketing software to target dif... Read more
‘What green behaviour change would you like to promote through your co... Read more
Email marketing is widely used across the public sector, but a lot of ... Read more
Over the past 20 years, much research has gone into what builds commun... Read more
The 2023 lineup of Westco Academy currently includes 18 live, virtual ... Read more
Every area has such a great story to tell. All have interesting histor... Read more
On Friday 26 May, we were joined by Simon Jones, Executive Director of... Read more
This conference in Eastern Europe has been going on now for 20 years. ... Read more
Comms Café is the new initiative for Westco Academy bringing comms pro... Read more
We strongly recommend using a specialist recruiter, and especially in ... Read more
Hiring top talent is critical in the public sector, particularly when ... Read more
