Blog

Working With BBC’s Panorama to Expose Council Financial Challenges Pays Off

Havering Council in East London is experiencing significant financial ... Read more

10 Tips for Public Service From Behaviour Change Expert, Rory Sutherland

Within the public sector, we’re often guilty of being too wedded to sy... Read more

Setting a Direction for the Course Ahead

This is the second in a regular series of blogs on Lessons from Commun... Read more

The Importance of Communications Leadership

The role strategic communications should play in an organisation is li... Read more

Quick Win AI Pilot Projects

According to the Marketing AI Institute, 80% of what marketers (and kn... Read more

Unpacking AI’s Impact on Public Sector Marketing and Communications

One undeniable truth emerges as we stand on the cusp of major change: ... Read more

Comms Lessons From the UK’s Biggest Evacuation Since World War II

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The Top 3 Things to Consider When Collaborating With an Influencer

It’s more important than ever that organisations are strategic with th... Read more

Consultation Law Cases: A Recap of 2023’s Legal Precedents

For those of us navigating the maze of public engagements and consulta... Read more

PITCH: The UK's Strategic Communication Tool for Global Impact

In an era of rapidly evolving (some might say devolving) global dynami... Read more

Authentic voices key to campaign success

The importance of using authentic voices in the design and delivery of... Read more

Building trust: Effective communications in Special Educational Needs and Disability (SEND)

SEND and EHC (Education, Health and Care Plans) is a major reputation ... Read more

Westco support for councils changing from 80% reactive to 80% proactive.

Westco has worked with over 40 organisations to review communications ... Read more

In pursuit of excellence… Lessons from our communication reviews.

In my 16 years of running different local government communication tea... Read more

How to make council budget setting truly engaging

Most council (or Combined Authority) teams are in the middle of planni... Read more

Get your comms winter ready!

For council Heads of Comms there’s always a lot to think about – espec... Read more

How To Be Crisis-Ready In 2023

In this world of chaos, if you have a crisis communication plan, surel... Read more

Comms Café - Mastering Climate Communications for Green Behaviour Change

‘What green behaviour change would you like to promote through your co... Read more

Are you getting the most out of your email marketing strategy?

Email marketing is widely used across the public sector, but a lot of ... Read more

What is your reputation built on?

Over the past 20 years, much research has gone into what builds commun... Read more

Asynchronous Courses

The 2023 lineup of Westco Academy currently includes 18 live, virtual ... Read more

The Science of Storytelling

Every area has such a great story to tell. All have interesting histor... Read more

Comms Café: Get on with Living - Make your Move

On Friday 26 May, we were joined by Simon Jones, Executive Director of... Read more

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