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Campaign planning masterclass series (OASIS model)

with Simon Jones, Jon Lilley and Rishi Moulton

28 March 2022 to 01 Apr 2022
10:00 am - 12:00 
£95 + VAT
Payment by invoice is also an option at check out. If you have any questions please email us. 

Join us and learn how to plan effective campaigns that are capable of changing people's behaviour, using the OASIS model.

Across the 5 days, the series will take you through the 'OASIS Model' for best practice campaign delivery. This course is designed specifically for public sector communicators aspiring to lead outcome-driven campaigns that are capable of changing behaviour.

The OASIS model helps you to strategically plan every part of each campaign to ensure objectives are outlined, executed and met successfully and efficiently, with a basic understanding of behaviour change theory and practice.


The OASIS model consists of:

  • Objective: Defining and developing SMART objectives for different phases of the campaign, linked to your business imperative.
  • Audience insight: Getting under the skin of the problem that we are trying to solve, identifying audiences and targeting them effectively
  • Strategy: Defining how you will meet your objectives and developing your creative approach, including an introduction to behaviour change
  • Implementation: Delivering a time-specific channel action plan, stakeholder engagement and working with partners
  • Scoring: Developing an evaluation framework capable of giving your real-time data on campaign performance

With this course, you will learn how to easily build campaigns with clear evidence that inform your objectives and strategy, leading to more efficient implementation and an easier way of evaluating success.


Each session within the series will run from 10:00am - 12:00pm daily, covering the five elements that make up OASIS:

  • Day 1 (Objectives): Monday, 28th March 2022
  • Day 2 (Audience insight): Tuesday, 29th March 2022
  • Day 3 (Strategy): Wednesday, 30th March 2022
  • Day 4 (Implementation): Thursday, 31st March 2022
  • Day 5 (Scoring): Friday, 01 April 2022


These courses are specifically designed for:

  • Campaign Managers
  • Consultation Managers
  • Community Outreach
  • Communication Officers and Managers running Consultations
  • Media Relations Teams


Key Outcomes:

  • Develop your own campaign plan in a methodical way
  • Understand the role that research plays and what is involves
  • Understand your audiences and how to effectively reach them
  • How to marshal resources and tools that are vital to its success
  • How to set clear objectives to help measure outcomes to define what success looks like
  • How to develop new tools and techniques to evaluate the campaign continuously

Reserve your place now!

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