--- title: WestcoAcademy - Campaign planning masterclass series (OASIS model) description: "Join our 5-day Campaign Planning Masterclass Series: ROSIE Model for best practice delivery designed specifically for public sector communicators aspiring to lead campaigns." --- [![](https://www.westcocommunications.com/hs-fs/hubfs/76_92_Westco_logo_FC_safe_area_RGB-1.jpg?width=5161&height=2050&name=76_92_Westco_logo_FC_safe_area_RGB-1.jpg)](https://www.westcocommunications.com?hsLang=en-gb) ![498_6 - WES_Westco_Academy_Campaign_planning_masterclass_event_page](https://www.westcocommunications.com/hs-fs/hubfs/498_6%20-%20WES_Westco_Academy_Campaign_planning_masterclass_event_page.jpg?width=3601&height=1801&name=498_6%20-%20WES_Westco_Academy_Campaign_planning_masterclass_event_page.jpg "498_6 - WES_Westco_Academy_Campaign_planning_masterclass_event_page") ## Campaign planning masterclass series (OASIS model) with Simon Jones, Jon Lilley and Rishi Moulton --- 28 March 2022 to 01 Apr 2022 10:00 am - 12:00  £95 + VAT Some additional information in one line Some additional information in one line Some additional information in one line ## Learn how to use the OASIS model to change your audience's behaviour, plan effective campaigns and improve communication strategy.  This 5-day masterclass will guide you through the 'OASIS-Model' best practice method to implement into your campaign delivery. We have taken our experience working with the public sector to understand how we can apply and share knowledge about the OASIS model and lead-outcome-driven campaigns.  The OASIS model, if applied strategically, can positively affect every component of your campaign and increase feedback, outcomes, and the behaviour of your audience beyond the campaign cycle.  ### The OASIS model consists of:  - Objective: defining and developing SMART goals for different campaign phases linked to your business imperative - Audience insights: getting under the skin of the problem that we are trying to solve, identifying audiences, and targeting them effectively - Strategy: defining how you will meet your objectives and develop your creative approach, including an introduction to behaviour change - Implementation: delivering a time-specific channel action plan, stakeholder engagement, and working with partners - Scoring: developing an evaluation framework capable of giving you real-time data on campaign performance. ### Each session within the series will run from 10am - 12pm daily, covering the five elements that makeup OASIS:  - Day 1: Objectives - Day 2: Audience insights - Day 3: Strategy - Day 4: Implementation  - Day 5: Scoring  ### These courses are specifically designed for:  - Campaign managers - Consultation managers - Community outreach teams - Communications officers and managers running consultations - Media relations teams <a href="https://www.eventbrite.co.uk/e/digital-tactics-to-drive-behaviour-change-tickets-139902206265" rel="noopener noreferrer" target="_blank"> Sign up now </a>Buy Tickets on Eventbrite ![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200") ## Something powerful ### Tell the reader more The headline and subheader tell us what you're [offering](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022#) and the form header closes the deal. Over here you can explain why your offer is so great that it's worth filling out a form for. Remember: - Bullets are great - For spelling out [benefits](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022#) and - Turning visitors into leads. Some additional information in one line If you would like to get in touch, use our nifty form below. Get in Touch × ### Contact Us © 2026 Westco[Privacy policy](https://www.westcocommunications.com/privacy-policy?hsLang=en-gb)[020 7641 5242](tel:+442076415242)[hello@westcocommunications.com](mailto:hello@westcocommunications.com) [![](https://www.westcocommunications.com/hs-fs/hubfs/images/Creative-Moment-Awards-2019-Winner-Badge-land.png?height=29&name=Creative-Moment-Awards-2019-Winner-Badge-land.png)](https://creativemomentawards.co/2019-winners/) ![](https://www.westcocommunications.com/hs-fs/hubfs/Westco%20ISO%20logo-1.png?height=29&name=Westco%20ISO%20logo-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/images/PRmoment-1.png?height=29&name=PRmoment-1.png) ![](https://www.westcocommunications.com/hs-fs/hubfs/CIM-Awards-logo.png?height=29&name=CIM-Awards-logo.png) [**](https://twitter.com/Westco_Comms?lang=en)[**](https://www.linkedin.com/company/westcocommunications) [[fa icon="chevron-up"]](https://www.westcocommunications.com/academy/campaign-planning-masterclass-series-2022#) ![](https://www.facebook.com/tr?id=1116549245030298&ev=PageView&noscript=1)