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Email Marketing and Automation Strategy

with Senior Digital Communications Manager, Lynette Dixon

Thu 26 October 2023
10am - 1pm
£95 + VAT
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Learn how to bolster your email marketing strategy. 

Join Lynette to discover how to get the most out of your email marketing software to target different audiences and automate content.

Want to learn how to develop your own email marketing strategy? Through the use of case study examples, let us show you how to enhance your own email marketing strategy by moving away from using it only as a broadcast tool.

Lynette will show you how to use email as a campaigning tool where you can target different audiences in different ways while automating content.

Course Takeaways:  

  1. You will learn how to build your subscriber lists
  2. You will be able to create engaging and optimised templates
  3. You will understand how to segment your audience and tailor your content so it is highly relevant to the subscriber
  4. You will discover how to personalise your emails to your audience to improve user experience and engagement rates
  5. You will learn how to automate emails based on subscriber activity

This course is for:

Anyone looking to improve their use of email marketing for business-as-usual or campaign activity, particularly campaign managers or those in charge of corporate email marketing.

About the trainer: 

Lynette Dixon is Westco’s Senior Digital Communications Manager. She started her career in global media and events centred around sustainable development. During her time at Westco, she has specialised in using digital communications to engage with different audiences. Lynette focusses on strategic digital campaigns, social media management, content strategy and email marketing/automation.

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