Video is everywhere these days. It is more engaging than text on a web page, it's more shareable, it creates stronger consumer attention and viewers are more likely to have a greater emotional connection with video content and therefore your organisation or brand.
Sites like YouTube, Facebook and Twitter are bursting with video and, statistics suggest more than 80 per cent of web traffic is now video related.There’ll always be occasions when you’ll need the services of an expert production company, but for day-to-day video content, you’d be surprised by what you can achieve with just a smartphone.
Andy Carter is a former broadcast journalist with almost two decades of experience. He started in newspapers, but moved to radio quickly and had spells at the BBC and Sky News before moving into PR and communications.
He was Head of Communications at Leeds City Council and Director of Comms at Northumbria University before setting up his own consultancy, servicing the public, private and third sectors.
Andy has been using video in his work for many years and has I’ve trained more than 400 people in video with smartphones.
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