How to get influencer marketing right (30March)

This course will give you all the information and tools you need to run effective and impactful influencer campaigns in the public sector.

Partnering with influencers, who already have a profile and are commanding the attention of your target audience is a powerful way to reach people from a trusted source.

In this course, you will learn how to:

Set clearly defined objectives
Identify your audience
Find the right influencers on the right channels
Create a clear creative brief to ensure you get great content
Ensure you have the right legal agreements in place to ensure your activities are compliant
Set out a comprehensive implementation plan to keep track of deliverables
Evaluate and optimise as you go

Course Takeaways:

You will learn how to increase awareness by extending the reach of your campaigns beyond your own followers
You will be able to reach the right people without needing to spend additional funding on social media advertising or display ads
You will build trust and credibility with your audience by utilising the relationships influencers have built with their followers
You will enhance your own content strategy by working with influencers to create engaging and authentic content that you wouldn’t be able to do yourself.

This course is for:

Anyone looking to introduce influencer marketing into their content mix, particularly campaign managers or those who are running corporate social media channels.

About the trainer:

Lynette Dixon is Westco’s Senior Digital Communications Manager. She started her career in global media and events centred around sustainable development. During her time at Westco, she has specialised in using digital communications to engage with different audiences. Lynette focusses on strategic digital campaigns, social media management, content strategy and email marketing/automation.