with Jon Lilley
At Westco Academy, we will answer these questions and many others in this three-hour masterclass.
Behaviour change is a relatively new field in advertising and communications, and it requires new thinking and insight to understand how to make it work in your campaigns.
We will unpack the creative strategies required to create killer campaigns, utilising the techniques from some of the greatest campaigns and the latest tools from social media platforms.
You will learn how to build successful creative campaigns that grab attention, engage your audience and ultimately make them revaluate and change their behaviour.
The course will cover creative strategy and ideation, multi-channel media selection, commissioning creative, and how to communicate with hard to reach audiences.
Jon Lilley is a creative director with more than 30 years’ experience in advertising, commercial media and content marketing. Over the course of his career he has been responsible for numerous award-winning government and COI campaigns including Alcohol Harm Reduction, Teenage Road Safety, Teacher and Childcare Recruitment and many others.
Jon now works in the public sector, bring the skills and strategies he has learnt over the course of his career to local government.
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