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Killer creative for behaviour change campaigns

with Jon Lilley


3 Nov 2021
9.30am - 12.30pm
£65 + VAT
Payment by invoice is also an option via an email to our team
  • How do you create behaviour change that doesn’t stop when the campaign ends?
  • How do you create a campaign that picks up ambassadors and advocates as it runs?
  • How do you harness the power of social media to amplify your campaigns?

At Westco Academy, we will answer these questions and many others in this three-hour masterclass. 

Behaviour change is a relatively new field in advertising and communications, and it requires new thinking and insight to understand how to make it work in your campaigns.

We will unpack the creative strategies required to create killer campaigns, utilising the techniques from some of the greatest campaigns and the latest tools from social media platforms.

You will learn how to build successful creative campaigns that grab attention, engage your audience and ultimately make them revaluate and change their behaviour.

The course will cover creative strategy and ideation, multi-channel media selection, commissioning creative, and how to communicate with hard to reach audiences.

 

Key learnings:

  • how to create a paradigm shift in your audiences’ thinking
  • how to use rebel ideas to create stand out campaigns
  • how to affect long last behaviour change using creative campaigns.

Key outcomes:

  • an understanding of the unique nature of creative thinking for behaviour change.
  • knowledge of the powerful tools at your disposal
  • the ability to create behaviour change that exceed KPIs.

This course is perfect for:

  • senior communications professionals working in the public sector or charity sector
  • commissioners of creative and design work in public sector
  • anyone with an interest in affecting behaviour change through creative thinking.

About the trainer:

Jon Lilley is a creative director with more than 30 years’ experience in advertising, commercial media and content marketing. Over the course of his career he has been responsible for numerous award-winning government and COI campaigns including Alcohol Harm Reduction, Teenage Road Safety, Teacher and Childcare Recruitment and many others.

Jon now works in the public sector, bring the skills and strategies he has learnt over the course of his career to local government.

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