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Campaign Planning Masterclass Series (ROSIE Model)

with Simon Jones

Mon, 17 May 2021 - Fri, 21 May 2021
10:00 - 12:00 BST
Payment by invoice is also an option via an email to our team

Join us and learn how to plan effective campaigns that are capable of changing people's behaviour, using the ROSIE model.

Across 5 parts, the series will take you through the 'ROSIE Model' for best practice campaign delivery. This course is designed specifically for public sector communicators aspiring to lead outcome-driven campaigns that are capable of changing behaviour.


The ROSIE model helps you to strategically plan every part of each campaign to ensure objectives are outlined, executed and met successfully and efficiently, with a basic understanding of behaviour change theory and practice. The ROSIE model consists of:

  • Research: Getting under the skin of the problem that we are trying to solve, audience insight and segmentation
  • Objective: Defining and developing SMART objectives for different phases of the campaign, linked to your business imperative.
  • Strategy: Defining how you will meet your objectives an developing your creative approach, including an introduction to behaviour change
  • Implementation: Delivering a time-specific channel action plan, stakeholder engagement and working with partners
  • Evaluation: Developing an evaluation framework capable of giving your real time data on campaign performance

With this course, you will learn how to easily build campaigns with clear evidence that inform your objectives and strategy, leading to more efficient implementation and an easier way of evaluating success.

Each session within the series will run from 10:00am - 12:00pm daily, covering the five elements that make up ROSIE:

  • Day 1 (Research): Monday, 17th May 2021
  • Day 2 (Objectives): Tuesday, 18th May 2021
  • Day 3 (Strategy): Wednesday, 19th May 2021
  • Day 4 (Implementation): Thursday, 20th May 2021
  • Day 5 (Evaluation): Friday, 21st May 2021

These courses are specifically designed for:

  • Campaign Managers
  • Consultation Managers
  • Community Outreach
  • Communication Officers and Managers running Consultations
  • Media Relations Teams

Key Outcomes:

  • Develop your own campaign plan in a methodical way
  • Understand the role that research plays and what is involves
  • Understand your audiences and how to effectively reach them
  • How to marshal resources and tools that are vital to its success
  • How to set clear objectives to help measure outcomes to define what success looks like
  • How to develop new tools and techniques to evaluate the campaign continuously


Reserve your place now!

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