with Simon Jones
Join us and learn how to plan effective campaigns that are capable of changing people's behaviour, using the ROSIE model.
Across 5 parts, the series will take you through the 'ROSIE Model' for best practice campaign delivery. This course is designed specifically for public sector communicators aspiring to lead outcome-driven campaigns that are capable of changing behaviour.
The ROSIE model helps you to strategically plan every part of each campaign to ensure objectives are outlined, executed and met successfully and efficiently, with a basic understanding of behaviour change theory and practice. The ROSIE model consists of:
With this course, you will learn how to easily build campaigns with clear evidence that inform your objectives and strategy, leading to more efficient implementation and an easier way of evaluating success.
Each session within the series will run from 10:00am - 12:00pm daily, covering the five elements that make up ROSIE:
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