498_3 - WES_Westco_Academy_Storytelling_essentials_event_page_photo_000

Storytelling essentials

with Jonathan Lovett

17 Nov 2021
10am - 1pm
£65 +VAT

Discover how to draw in readers by conducting and writing brilliant interviews and engaging case studies as well as entertaining features.


Have you ever:

  • been asked to find a case study but don’t know the first place to start?
  • interviewed someone and left feeling it hasn’t gone half as well as you had hoped?
  • stared blankly at your laptop and found you haven’t a clue how to begin your feature-length article?
Then this is the course for you!
We can help you find your stories and make them soar.

From interviewing techniques to nailing that eye-catching intro, this is for anyone who wants to improve their writing skills or just put the joy back into writing. Along the way, we’ll discuss storytelling and discover that many of the components found in that best-selling novel are evident in any shorter form of writing.

This three-hour course is designed for communications officers involved in finding case studies or interviewees and writing about them – whether that be for newsletters, magazines or social media posts.


After this course you will be able to:

  • be armed with a good list of resources and ideas for finding your case studies
  • have the knowledge to prepare for your interview with confidence
  • be able to conduct a comprehensive, engaging interview
  • know various techniques to make your writing interesting and eye-catching to the reader
  • understand what makes a good case study/interview/feature/story


This course is perfect for:

Communications professionals, including those working across media, campaigns and community engagement - working with or for organisations such as councils, education bodies and other public service providers.


About the trainer...

Jonathan Lovett is an editor, journalist and author of 25 years’ experience specialising in feature writing, interviews and case studies.

For the last ten years, he has worked for various communications teams in London bringing his storytelling skills to numerous projects including books, magazines, newspapers, exhibitions and campaigns.

In the last five years, he has have delivered workshops on storytelling and writing to fellow journalists and community groups - using his expertise to help set-up a number of community newspapers. 

Some additional information in one line
If you would like to get in touch, use our nifty form below.

Get in Touch


Contact Us