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Storytelling essentials

with Jonathan Lovett

10 March 2022
10am - 1pm
£95 +VAT

Engage with your readers and create eye-catching content with high-quality interviews and intriguing case studies, as well as compelling features.

The starting process of writing content, from case studies to interviews, is always a difficult challenge to navigate. Jonathan Lovett has taken over 25 years of experience and compacted it into tips, resources, and ideas on making your writing compelling and captivating from the first sentence to the last. 

Do you find that you: 

  • want to start writing a case and have no idea where to start? 
  • begin an interview and realize you are asking all the wrong questions? 
  • open a document, only to stare at the flashing icon because coming up with a captivating first sentence is overwhelming? 

We understand and can help you! 

We can help you find your stories and make them soar in our course. 

There are many forms of writing and even more styles and tones. In this course, we break down these components and help you either rediscover your love for the written word or guide you to new techniques, recourses and ideas on how to improve. 

This three-hour course is designed to assist all communications professionals working across media, campaigns or community engagement, or writers looking to take their storytelling to the next level - either in their novel, feature writing or social media posts. 

Just a few assets you will gain from this course are:

  • a valuable list of resources, and ideas for finding case studies
  • confidence in creating engaging interviews with impactful questions
  • have a deeper understanding o what makes a good case study/interview/feature/story.

After this course, you will: 

  • be armed with a good list of resources and ideas for finding your case studies
  • have the knowledge to prepare for your interview with confidence
  • learn skills in drawing in your audience and keeping them
  • develop techniques for delivering those captivating first lines and intros. 

This course is perfect for: 

Communications professionals with goals to take their craft of the written word further in engaging their audience, whether it is working with organisations such as councils, education bodies or other public services providers. 

About the trainer...

Jonathan Lovett has experience as an editor, journalist, and author for over 25 years. He has specialised in feature writing, interviews, and case studies. He has worked for various communications teams in London for the last ten years, bringing his storytelling skills to numerous projects - including books, magazines, newspapers, exhibitors, and campaigns. 

In the last five years, he has delivered workshops on storytelling and writing to follow journalists and community groups - using his expertise to help set up several community newspapers. 

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