We sat down with acclaimed writer, Rory Sutherland, in April 2021 to discuss how behaviour change influences the public sector. 

Rory spoke about his book Alchemy, and why ‘the opposite of a good idea can also be a good idea’. 
Watch the full recording below: 

Want to learn more about behaviour change? 

Read more about behaviour change and how to harness its power in our blog post, Bringing behaviour change to the table. 

Westco is here to help: 

• Running Foster Care, Adult Social Care Recruitment or Cost of Living Campaigns? Free strategy, toolkits and assets are available through our Campaign Hub.
• Looking for interims? Westco is the only agency in the UK that solely places brilliant people in public sector communication roles through our Westco Works service.