What is the perfect structure for your communications team?

Trying to get your communication team to work in the most efficient and effective way is usually the biggest challenge for any communication leader.

It’s not just about having the right skills mix, it is also just as much about culture and organisation-wide agreement on how resources are used.

Is there a case for having embedded resources in services? How do you balance the need for specialist versus all-round skills? And do we need to fully dismantle the divide between PR/media and marketing/campaigns?

Answering these big questions and more will be three very experienced communication leaders… but we will also want to hear your views on what is and isn’t working.

Join us online for a lively lunchtime discussion led by Simon Jones, the former chair of LGcomms and current Executive Director of Communications at Westco. If you want to see how your team measures up, don’t miss out!

On our pannel:

• Danni Clayton, Joint Head of Communications, Leeds City Council
• Marina Pirotta, Head of Communications Profession, London Borough of Barnet 
• Mike Stringer, Assistant Director of Communications, Surrey County Council, National Secretary, LGcomms