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What makes a great communication strategist and leader? 

In-person course in Leeds

with Professor Paul Willis

 Mon 19 June 2023
9.30am - 4.30pm, at Leeds City Council Merrion House, Woodhouse Lane, Leeds, LS2 8LX
£349 + VAT
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Build on your strategy as a leader in local government communications.

For a clear understanding of your strategic contribution, the role you should play in strategy development, and an appreciation of important leadership behaviour. The course moves beyond core communication knowledge, informed by the experiences of communication leaders in local government, as well as research from around the world. The programme builds on the experiences of those taking part and adapts to meet the specific needs of the cohort as the day unfolds. It provides a unique and bespoke perspective on the practice of strategic leadership in local government communication.

Course Takeaways:  

  1. Understand the difference between strategic planning and strategic thinking
  2. Clarity around your strategic contribution and who matters most from a strategic perspective
  3. Understand the qualities and characteristics of good strategists and how to anticipate future issues and opportunities
  4. Know how to make sense of communication challenges for yourself and others and the key priorities when leading complex situations
  5. The importance of reflection to your professional development.

This course is for:

Heads of departments, deputy level positions, senior managers and new or aspiring leader in local government communication who would like to learn how to gain influence in their organisation and be a trusted advisor. 


This course is in-person and will be held at Leeds City Council Merrion House, Woodhouse Lane, Leeds, LS2 8LX.

About the trainer: 

Dr Paul Willis is one of the UK’s leading academics in the field of leadership and strategic communication. Formerly a Professor of Corporate Communication at The University of Huddersfield, he is now Visiting Professor at Leeds Business School and Huddersfield Business School, while also running his own training and research consultancy.

Paul delivers many professional development programmes for communicators across local government and teaches the award-winning Masters in Strategic Communication Leadership for the GCS. His training is informed by the latest research, including his own books and journal articles. Paul has held a range of leadership and board-level positions in the communications industry before joining academia, ensuring his work is rooted in practical experience.

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