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What makes a great communication strategist and leader? 
with Professor Paul Willis

30 June 2022 
9.30am - 4.30pm, at Westminster City Hall, 64 Victoria St London SW1E 6QP
£324 + VAT

Build on your strategy as a leader in local government communications.

For a clear understanding of your strategic contribution, the role you should play in strategy development, and an appreciation of important leadership behaviour, join us on 30 June. 

The course moves beyond core communication knowledge, informed by the experiences of communication leaders in local government, as well as research from around the world. The programme builds on the experiences of those taking part and adapts to meet the specific needs of the cohort as the day unfolds. It provides a unique and bespoke perspective on the practice of strategic leadership in local government communication. 

This course is for you if you: 

  • are a new or aspiring leader in local government communication
  • would like to learn how to gain influence in your organisation and be a trusted advisor.

Here's what you can expect from the course: 

  • the difference between strategic planning and strategic thinking
  • being clear about your strategic contribution
  • understanding the qualities and characteristics of good strategists
  • making sense of communication challenges for yourself and others
  • deciding who matters most from a strategic perspective
  • anticipating future issues and opportunities
  • persuading and working effectively with others
  • key priorities when leading in complex situations
  • the importance of reflection to your professional development.

Who should attend? 

Heads of departments, deputy level positions, senior managers, and aspiring leaders who are ready to take the next step in their careers.


This course will be held in person at Westminster City Hall, 64 Victoria St London SW1E 6QP.

About the trainer: 

Dr Paul Willis is one of the UK’s leading academics in the field of leadership and strategic communication. Formerly a Professor of Corporate Communication at The University of Huddersfield, he is now Visiting Professor at Leeds Business School and Huddersfield Business School, while also running his own training and research consultancy.

Paul delivers many professional development programmes for communicators across local government and teaches the award-winning Masters in Strategic Communication Leadership for the GCS. His training is informed by the latest research, including his own books and journal articles. Paul has held a range of leadership and board-level positions in the communications industry before joining academia, ensuring his work is rooted in practical experience.

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