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Writing for different audiences

with Jonathan Lovett

22 September 2021 
10am – 1pm
£95 + VAT

For more info email our team

Different audiences require different writing styles in different formats, and we're all about empowering public sector communicators to get this right.

In this highly accessible and enjoyable masterclass, we put the fun back into writing and teach you how to adapt your content across the board.

Together, we'll help you master what makes a great press release and how to write one, tell engaging stories in your various publications, and craft compelling social media content.


Have you ever:

  • been asked to draft a press release but don't know where to start? 
  • stared blankly at your laptop and found you haven't a clue how to begin your magazine feature? 
  • got stuck try to whittle your 1,000 words down to a few punchy sentences? 

Then this is the course for you!


Key learnings

  • what makes a good press release and how to write one
  • how to adapt your material for different audiences
  • how to make your writing interesting and engaging for the reader
  • how to write compelling social media posts.

This course is perfect for:

Communications officers, including including entry-level and those working across media, campaigns and community engagement - working with or for organisations such as councils, education bodies and other public service providers.


About the trainer...

Jonathan Lovett is an editor, journalist and author of 25 years’ experience specialising in feature writing, interviews and case studies.

For the last ten years, he has worked for various communications teams in London bringing his storytelling skills to numerous projects including books, magazines, newspapers, exhibitions and campaigns.

In the last five years, he has have delivered workshops on storytelling and writing to fellow journalists and community groups - using his expertise to help set-up a number of community newspapers. 

If you would like to get in touch, use our nifty form below.

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