From social media, to e-newsletters, websites and podcasts, Lynette has really made her mark at Westco. And with more and more of our clients wanting a ‘digital first’ approach in the communications armory, now is the time for other specialist practitioners to join the public sector and use their skills to really make a difference to people’s lives.  

Lynette is keen to promote the public sector as a career opportunity to other talented digital gurus.  

“Put simply, six years ago when I knew I wanted to work in communications, I quickly realised two things. First, I wanted to work in digital. Sounds cliched, but smart digital is the future to affordable, effective, strategic and targeted communications. But more importantly, I wanted to work in an industry that seeks to improve lives. Improve lives of real people. In my community.  

  

“By becoming a Westco Associate, you can use strategic communications to bring about positive change to the communities we serve.  

 

“By joining our team of professionals, you will be responsible for designing, implementing, and managing social good digital marketing campaigns across the public sector. You could be tackling the climate emergency, recruiting more foster carers, or supporting residents through the cost-of-living crisis.  

 

“Whatever the project, your skills will be put to great use in changing people’s lives for the better. Even if you have never worked in the public sector before, your skills can be put to great use. Working in public sector role is a great way to boost your CV. It will provide you with opportunities to gain new experience and develop new skills. You will be faced with new challenges and complexities that you would not get from a private sector role. And you’ll get so much more job satisfaction knowing that the work you do is having a real impact in the community.  

 

“We are looking for experienced digital marketing professionals to help with the planning, execution, and optimisation of online marketing campaigns for our clients.  

 

“You can also play a major role in shaping Westco’s own digital marketing strategy and capabilities, helping to grow one of the most successful public sector communication agencies in the UK. 

 

“If you are passionate about digital technologies and utilising different digital marketing channels, we’d love to hear from you! 

As a Westco Associate, you could be: 

• Creating digital strategies to change behaviours and attitudes 

• Designing content strategies to reach the right audience, with the right message, at the right time 
• Building digital capabilities and resilience 
• Providing crisis communications support when it matters most  
• Optimising organic social media practices  
• Running targeted and paid social media campaigns to raise awareness or drive change  

• Enhancing or developing our clients’ web estate and improving SEO  

 

“We are committed to releasing our people’s potential. Our Westco Associates benefit from full access to our Westco Academy courses for free. You can also work collaboratively across the agency to gain insights, experience and ideas from colleagues working across a wide range of campaign areas and disciplines.  

We’ve got the public sector’s best practitioners providing campaign management, digital marketing strategy services, crisis communications, creative services and copywriting, award-winning social research, and reputation management, all under one roof! 

 

“We’re looking for people with: 

• Strong working knowledge of digital channels, social media platforms and evolving usage 
• Strong working knowledge of campaign strategy and planning 
• Experience with paid social media, Google Ads, and email marketing campaigns  
• Working knowledge and application of SEO, metadata and increasing discoverability in Search Engines 

• Creative content writing skills  
• An analytical mindset and critical thinking 

 

“Working in the public sector is exciting. It is varied. No two days are the same. It is a job that demands you continuing learning and honing your skills.  But best of all – it is a job that means you are making a difference. If you are a digital guru, at any level, reach out to us now.” 

 

Are you a keen digital practitioner that wants to make a difference? Or are you an organisation looking for a digital guru to help you deliver campaigns or specific projects? 

Reach out to see how we can help. Email Nalini at  nalini@westcocommunications.com call us on 020 7641 5242 or use this form to get in touch.  

And if you are a communications or engagement specialist, looking for a new challenge – reach out to us. We are always looking for new people to put on our books.   

 

 

Author

Lynette Dixon - Senior Digital Communications Manager  

 

Lynette Dixon has worked with Westco Communications for over five years. Now, as a Senior Digital Communications Manager, she strives to not only deliver high-quality, effective and strategic digital campaigns and practices within her own clients, but also helps others to improve the way that they work.