There are many additional challenges that modern life has brought to emergency and crisis communication.
The first challenge we have is the speed at which the world moves.
Talking about governance processes and structures may sound boring, but these are fundamental to an effective crisis response. You need to have a certain amount of delegated authority if you are going to become the trusted voice.
This means not just having a plan but being clear on those first steps, understanding what you will say, and securing agreements on acting without approval in the first moments.
Plans also need to consider social media's role, how misinformation and disinformation will be addressed, and how communication will be inclusive.. All of this is in addition to warning and informing, being ready to share details of the support available, and considering the consequences of what has happened.
A considerable challenge is ensuring that communication is inclusive, considers people’s needs and can reach its intended audience.
During the Covid-19 pandemic, we saw how vital it was to consider the requirements of different communities. PR is developing a better understanding of what inclusive communication needs to be, which must be used in a crisis. Broadcasting messages and hoping the right people receive them is no longer enough. In a world with multiple communication channels, a crisis plan has to work across networks.
In the heat of the crisis, it is hard to think logically and clearly about what needs to happen. Time will evaporate before your eyes, making the preparation essential. The more you plan, prepare, and have structures, checklists and templates, the more time you can claw back. During a crisis every second counts, and you will never regret the effort you put into planning when you face an emergency.
Westco is holding a FREE ‘Lunch and Learn’ on what you need to consider now in your emergency communication planning. The session, led by Amanda Coleman, takes place on Thursday, October 19th from 12-1pm. To sign up, click on the link below.
Lunch & Learn: Emergency comms planning
Author
Amanda Coleman
