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Three things a strategic approach to communications can bring you

 

Taking a strategic approach to how you communicate really makes a difference...

1. Build trust with your residents, local businesses, staff and partners

Why this is important: 

Trust allows an organisation time to explain why it has made tough decisions. It helps you to bring residents along with you and to have a sensible conversation with your key audiences. Comms can build trust by consistently explaining your vision and narrative and ensuring the organisation is authentic and true to its values. 

2. Get your story of success out and your message heard

Why this is important: 

Your organisation may be doing great things, but what if people don't hear about it? Telling people about the good stuff you're doing is not a vanity project - it helps them understand how you spend their money and the value of the work you do. Comms and amplify your message through great storytelling and an understanding of the best channels to use. 

3. Deliver insight-led campaigns that change behaviour and save money

Why is this important:

Take any number of challenges a Council is facing, from recruiting care workers to reducing landfills, a deep understanding of behaviour change methodology and campaign delivery can help to solve problems, saving the Councils millions of pounds. 

 

Get in touch to find out more about narrative development and how we help comms teams define their mission, purpose, and values in a way that builds trust and confidence with external and internal audiences. 

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