Fostering recruitment hub

There has been huge demand for foster carers for some time, a situation which COVID-19 has exacerbated. Councils and council-owned services are struggling to find enough placements for the increasing number of children in care, and are forced to make more use of expensive Independent Fostering Agencies (IFAs).

Our goal is for every council in the country to significantly increase their cohort of foster carers, and reduce their spend-per-approval. We have developed a range of resources and services within our foster carer recruitment hub to help councils to achieve this, including:

  • regular free webinars providing advice on specific areas of foster carer recruitment
  • free-to-use website contact form to maximise the number of online enquiries
  • website which highlights advantages of fostering for a council instead of an IFA
  • benchmarking recruitment activities across the country to determine what works and what doesn't
  • recruitment campaign strategy and implementation
  • asset and content production (digital and physical)
  • ready-to-go digital campaigns to generate awareness and enquiries
  • search and remarketing delivery
  • efficient and effective media buying
  • audit of the fostering applicant journey, from initial enquiry through to panel and ADM, ensuring high standards of service are met.

The foster carer recruitment hub is only available to councils and council-owned services.


The next webinar has been pencilled in for Tuesday 23rd May, 2-3pm. 

Join the foster care hub to receive your invitation to the online event. 

Here are some of our creatives:

Love Support Poster mockup_1136 x 946

Join our fostering network

Complete the form below to access the resources and join our network.