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Fostering recruitment hub

As we all know, there has been a huge demand for foster carers for some time, a situation which COVID-19 has exacerbated.

Ofsted has just published their annual report - 'Fostering in England 1 April 2021 to 31 March 2022'. As always, with these reports, there is good and bad news for local authorities (LAs) (including LA-owned organisations).

The most prominent thing to note is, that there has been a downward trend in the number of applications for mainstream fostering over the last 5 years. In both sectors, a relatively large number of enquiries are not translating into applications.

 

This is where our campaign can make a difference

Our goal is for every council in the country to significantly increase their cohort of foster carers, and reduce their spend-per-approval. We have developed a range of resources and services within our foster carer recruitment hub to help councils to achieve this, including:

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Plug-and-play campaign

  • Recruitment campaign strategy and implementation.
  • Asset and content production (digital and physical).
  • Ready-to-go digital campaigns to generate awareness and enquiries.
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Media buying and Benchmarking

  • Efficient and effective media buying.
  • Search and remarketing delivery.
  • Benchmarking recruitment activities across the country.
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Website resources

  • Audit of the applicant's journey, from initial enquiry through to panel and ADM.
  • Free-to-use website contact form to maximise the number of online enquiries.
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Free online webinars

  • Regular free webinars providing advice on specific areas of foster carer recruitment.

Does it work? 

With our campaigns, we have generated on average 27 applications from every 100 enquiries, whereas other campaigns generated on average 13 applications from every 100 enquiries. That means our campaigns perform 14% better!  *Please note, The foster carer recruitment hub is only available to councils and councils-owned services*.

 

Take a look at some of the available creatives:

There are much more to see! 

Want to know more? Read our Foster Care blogs

We are not only focused on assisting you with campaigns but also on conveying important information and upskilling you and your team. Take a look at our foster care blogs: 

Join our fostering network

Complete the form below to access the resources and join our network.