Attracting people back to the high street

Councils across England are sharing £50m of additional funding to support the safe return high streets and other commercial areas. The money will allow local authorities in England to put in place additional measures to establish a safe trading environment for businesses and customers, particularly in high streets, through measures that extend to the end of June 2021.

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Our campaign is designed to increase footfall, in the initial stages, to at least 60% of pre-pandemic levels and to boost confidence and support for shopping locally.

Our campaign pack includes:

- Defined audiences to target and audience personas

- A media plan template

- Media buying strategy to reach targeted audiences online

- Digital content assets for display and social media advertising, that you are free to use, developed using our behaviour change mode, which are designed to overcome barriers, increase confidence in returning to the High Street and build advocacy

- An evaluation framework designed to track performance of the campaign at every stage.

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Download the campaign strategy pack
and assets here
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