We have created a campaign strategy and assets free to use on your own channels at zero cost, which are designed to complement Government and NHS campaigns
The strategy has been developed using the Government Communication Service’s OASIS framework, includes:
Objective setting, which defines measurable objectives to reduce vaccine hesitancy and boost uptake for targeted groups
Audience insight, used to develop profiles around targeted audiences
Strategy, developed using a behaviour change model to convert awareness into support and action
Implementation, with a vast library of content assets that you are free to use targeted at different groups.
Evaluation, with the ability to match reach and engagement with outcomes
We have teamed up with the Council Advertising Network (CAN) to provide you with the ability to reach highly targeted audiences by placing advertising and content on websites and social media that they are using. Programmatic Advertising allows you to precisely target your audience by age, demography, and location with real time data to monitor effectiveness.