Reason why we did this
During the pandemic hundreds of local groups and voluntary sector organisations worked hard to support some of the borough’s most vulnerable residents. The Council wanted to help recruit volunteers for the groups, recognise their efforts, demonstrate their hard work and help promote any local fundraising efforts being carried out.
What did we do?
We launched #RichmondGivesBack – working with the many groups to create short videos highlighting:
- What they had been doing during the pandemic
- What had been the immediate challenges?
- What are the challenges moving forward?
- How people can engage / access their services
- How can people donate or support the group?
The videos were then promoted on our social media platforms, on the Council website and in the weekly e-newsletter to residents.
"...hundreds of local groups and voluntary sector organisations worked hard to support some of the borough’s most vulnerable residents."
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Outcomes
- Nearly 3,000 people came forward to volunteer
- People donated to local groups e.g. A video for a local homeless charity wanted to raise money to buy items for rough sleepers who were given emergency accommodation. We raised £7k in a couple of days.
- Over 4.7K people watched the videos on YouTube alone
