CASE STUDY: CLAP FOR KEY WORKERS

Reason why we did this

We wanted to show our appreciation for all the key workers who worked during the pandemic.

What did we do?

As part of the weekly Clap for Key workers, we created an animated gif of all our councillors (cross party) clapping. We used this graphic across all our social media platforms.

Outcomes

• The GIF had a combined total of 36,014 impressions and 1,656 engagements on Twitter alone
• NHS London retweeted