Communications and Engagement Services for Economic Growth

Welcome to Our Communications and Engagement Services for Economic Growth

At Westco, we are committed to driving economic growth across the UK by providing top-tier communications and engagement services. Our mission is to help regions realise their growth potential through strategic place marketing, public support initiatives, government relations, inward direct investment campaigns, and community engagement.

 

Our Comprehensive Services

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Economic Growth Narratives & Communications Strategy 

We craft compelling economic growth narratives tailored to local identities, highlighting opportunities, building popular support for growth and celebrating regional strengths. Our services include:

  • Growth Narrative Development: Crafting narratives that make the case for economic growth, highlighting both benefits and challenges and building regional, national, and international support.

  • Stakeholder Mapping and Messaging: Identifying influential stakeholders regionally and nationally and creating targeted messaging frameworks to secure their support and involvement.

  • Campaign Design & Implementation: Developing impactful multimedia campaigns that communicate the vision and benefits of economic initiatives in general or for specific projects.

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Public, Community, and Stakeholder Engagement

We believe in honest, transparent, and meaningful community engagement that can contribute to the successful delivery of economic growth. Our services include

  • Engagement Strategy and Consultation: Designing and delivering effective consultation or community engagement strategies to ensure people feel involved and heard, and more likely to support economic growth projects.

  • Community Panels and Forums: Establishing and managing representative community panels or citizen forums to continuously involve local voices and to help frame successful policy and the delivery of projects. 

  • Digital & Social Engagement: Utilising digital platforms, social media, and AI-enabled prediction tools such as Electric Twin to broaden reach and generate meaningful interaction, test policy options, and engage in dialogue.

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Delivering Specific Growth-Focused Projects

We support the delivery of growth-focused projects through:

  • Start-Up Promotion & Business Support: Developing branding, digital marketing, and local media campaigns designed to attract and support new businesses and entrepreneurs.

  • Skills Development Communications: Creating targeted campaigns highlighting local training, apprenticeship schemes, and education initiatives.

  • Event & Launch Management: Organising and delivering high-profile launch events, webinars, workshops, and town hall meetings. Also support for important set piece annual events such as UKREiiF - The UK's Real Estate Investment & Infrastructure Forum and MIPIM - The Global Urban Festival

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Inward Direct Investment

We help regions put their best cases forward for public or private investment through:

  • Place Marketing for Economic Growth: Developing strong place marketing strategies based on competitive identity models.

  • Evaluating Your Place Against Others: Using place branding indexes to ensure your offer is competitive.




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Evaluation, Impact & Reporting 

We provide detailed, data-driven reports that demonstrate engagement levels, community sentiment, and project outcomes. Our services include:

  • Policy Monitor and Government Relations: Setting up detailed policy analysis, real-time engagement analytics on your economic growth plans and engagement in Whitehall and Parliament.

  • Comprehensive Communications and Engagement Impact Reports: Providing detailed reports that clearly demonstrate the impact of our services.

Our Recent Work

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The new Guidance on Local Growth Plans

When the Chancellor unveiled her Spending Review on 11 June, she simultaneously published the Guidance for Mayoral Strategic Authorities on developing Local Growth Plans. These are the key documents to be prepared by the 13 Mayoral regions and intended to be a major driver for boosting the Government’s growth agenda.

 

Foundations v Modern Industrial Strategy

The UK Government's "Modern Industrial Strategy" outlines a comprehensive plan to boost economic growth, primarily by focusing on eight high-potential sectors and addressing cross-cutting issues. This strategy can be critically analysed against the backdrop of the "Foundations: Why Britain has stagnated" report, which diagnoses deep-seated issues hindering the UK's prosperity.

Making sense of the 10-year Infrastructure strategy

It’s ironic that when a fragile Government seems to stagger from one Parliamentary crisis to another that we have a spate of 10-year plans seemingly based on an assumption of at least two terms in office. In the case of the Infrastructure Strategy – published in June 2025, ten years seems scarcely enough to build or rebuild what the UK needs.

Connect with us to power your economic growth through strategic communication and engagement.
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