The cost of living crisis is squeezing millions of households across the UK. As prices soar and families struggle to make ends meet, councils are working together to help residents under pressure. Help your residents access the support they need with this plug-and-play campaign.
The Cost of Living Support Campaign aims to help eligible residents access the estimated £15bn in unclaimed entitlements. By sharing resources and pooling media spend, you can deliver a high-impact behaviour change campaign for less.
The free toolkit gives you access to research, strategy, creative content, implementation plans, and evaluation measures.
Includes social media assets, leaflets, posters, digital out-of-home displays, and video content to run your own campaign.
Get access to best practice webinars, benchmarking results, and campaign updates for continuous campaign improvement.
Optimised programmatic advertising to signpost support through a combination of highly-targeted creative and messaging.
Access campaign resources, including research, strategy, creative content, implementation plans, and evaluation measures. Everything is ready to plug-and-play.
Do I have to pay to join?
Will this approach work?
Are there add-on costs?
This digital marketing campaign's resources include three creative concepts:
Umbrella of support, Be More Owl, and Empowering.
