Fostering Recruitment Hub

Resources and services to help councils increase their foster carer numbers and reduce marketing cost per approval

Councils (including council-owned services) spend hundreds of millions of pounds every year placing children with IFA carers and in residential homes. This can be avoided when councils are geared up to recruit enough carers in their area to meet demand. Our goal is for every council in the country to significantly increase their foster carer numbers, and reduce their marketing spend per approval. We have developed a range of resources and services to achieve this. The Fostering Hub is only for councils and council-owned services, so some sections require registration and verification before they can be accessed.

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Off-the-shelf campaign

Instant creative content - videos, images and templates for use in social media and beyond.

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Free webinars

Detailed focus and advice on specific recruitment topics, with lots of examples of best practice.

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Fostering Microsite

Best-in-class site designed to educate, inform and generate maximum number of enquiries 

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Media buying

Strong focus on high performance campaigns that reach more of the right target audiences

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Branding and design

Logos, identity, production of brochures, posters etc

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Enquirer journey audit

Full audit of the enquirer and applicant journey through a fostering assessment

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Free benchmarking

Insights from councils across the country, revealing which approaches get the best results

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FosterWithYourCouncil

Website which highlights the advantages of councils v IFAs

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Free web contact form

Gold standard contact form which can be branded and customised for any council