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Elevate Your Impact with Rory Sutherland's MAD//Masters Course

Are you ready to transform the way you approach public sector comms and strategy? Join the revolutionary MAD//Masters course by ad-land pioneer, Rory Sutherland. It’s designed for bold thinkers who want to challenge norms, harness creativity, and drive change through behavioural science. This course is not your usual local government learning. You’ll learn commercial advertising techniques in a creative and fun environment with one of the leading minds in marketing.

For Public Sector Innovators & Disruptors

 

Behavioural Science

Discover how perception shapes behaviour and how you can leverage these insights to engage and inspire.

 

Innovative Thinking

Move beyond traditional approaches. Apply behavioural science, creativity, and critical thinking to your marketing and commercial challenges.

 

Strategic Communication 

Learn to effectively communicate complex ideas to stakeholders, enhancing the value and impact of your work.

More Than Just a 'Marketing Course'

MAD//Masters is a deep dive into behavioural science, creativity, and data-backed insights that drive real-world impact. This hybrid programme combines on-demand lectures, live Q&A, hands-on assessments, and an in-person meet-up with Rory at MAD//Fest London. Learn directly from the legend himself and discover techniques that can be applied to enhance public engagement, streamline decision-making, and elevate your influence.

 

Workshops & Training

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Expert-Led Learning

10 on-demand lectures to help you, plus loads of fun bonus content sessions with Rory and other industry professionals.

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Interactive Support

Full-year access to live online Q&A sessions for real-time insights and guidance, as well as personalised video feedback on the (optional) assessment brief.

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Showcase Your Success

Graded certificate and badge for your LinkedIn profile, plus an invitation to join the MAD//Masters Alumni network and connect with like-minded professionals.

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Exclusive Events

Complimentary MAD//Fest London ticket (valued at £995) as well as an in-person ‘Lunch & Learn’ session at MAD//Fest London.

Exclusive Offer

Secure one of 10 discounted spots at just £400 (regular price = £1,200). This special rate is exclusively for those in public service, giving you unprecedented access to a course that will shape the future of marketing and comms in your field. With limited spots available, this exclusive offer is on a first-come, first-served basis. Don’t miss your chance to learn from an industry legend and bring transformative strategies back to your team.

Course Feedback

“Rory shares his years of experience + vast knowledge in the fields of behavioural science and marketing – a must also for non-marketers to help develop any business. I can’t wait for a follow up!”

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“This course has been the best course I have done in a long while, if not ever! Factual + backed with real-life examples that bring all learning into context. I’ll 100% be passing my learnings on for the benefit of my clients.”

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“Absolutely necessary for people who want to affect behaviour + who love to learn but hate being taught. The course pushes you to find your own answers + applications for what Rory shares.”

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